eo:wiki
Knowledge is key: That’s why you get all the online marketing knowledge at a glance in our eo:wiki. Read all relevant information about Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach. Learn what’s important and what meaning stands behind the technical terms.
A
- Above the Fold
- Action Plan
- Ad Impressions
- Advertisement
- Advertorial
- Affiliate Marketing
- AI Act
- AI Agent
- AIDA model
- Alt-Tag
- Anchor Text
- Angular
- ARP – Address Resolution Protocol
- Artificial intelligence
B
- B2B – Business to Business
- B2C (Business to Consumer)
- Backend
- Backlink
- Balsamiq
- Banner advertising
- Benchmark/Benchmarking
- Bid Management
- Bounce Rate
- Brand Building
- Breadcrumb
- Broken Link
C
- Cache
- Canonical Tag
- Captcha
- Chatbot
- ChatGPT
- Claude AI
- Click
- Cloaking
- Content
- Content Management System (CMS)
- Conversion
- Conversion Rate
- Cookies
- Coverage
- CPA (Cost per Action)
- CPC (Cost per Click)
- CPI (Cost per Impression)
- CPL (Cost per Lead)
- CPM (Cost per Mille)
- CPO (Cost per Order)
- CSS
- CTR
- Customer Experience (CX)
- Customer Lifecycle
- Customer Lifetime Value (CLV)
D
- DALL-E
- Deep Link
- Disavow
- Display Advertising
- Domain
- Duplicate Content
- Dwell time
E
- Engagement Rate
- Evergreen Content
- External link
F
- FAQs
- Footer
- Frontend
G
- Golden Circle
- Google Advanced Search
- Google Gemini
- Google Guidelines
- Google Knowledge Panel
- Google Lens
- Google Merchant Center
- Google Patents
- Google Pay
- Google Scholar
- Google Shopping
- Google Suggest
- Google Trends
- Googlebot
- Googleplex
H
- Header
- Holistic landing page
- HTML
- HTTPS
- Hyperlink
I
- iFrame
- Impressions
- Inbound marketing
- Indexing
- Influencer
- Internal jump marks
- Internal Link
J
- JavaScript
- jQuery
- JSON-LD
K
- Keyword density
- Keyword Stuffing
- Keywords
- KPI (Key Performance Indicator)
L
- Landing page
- Language Targeting
- Lead
- Linkjuice
- Localhost
- Low Hanging Fruits
M
- Machine Learning
- Marketing
- Marketing mix
- Markup
- Metadata
- Microsoft Bing
- Microsoft Copilot
- Mockup
N
- Nofollow
- Noindex
O
- OnePager
- Online Advertising
- Online Marketing
- Opt-In
- Organic Traffic
- Outbound marketing
P
- PageRank
- Pagespeed
- Paid Search
- Panda Update
- Performance Marketing
- Portfolio analysis
- PPC (Pay per Click)
- PR (Public Relations)
- Prompt
- Prompt Engineering
R
- Redirects
- Relaunch
- Responsive Design
- Retargeting
- Return on advertising spend (ROAS)
- Robots.txt
S
- Scrum
- Search Intent
- Search term
- Search volume
- Seeding
- Semantics and Semantic Search
- SEO analysis
- SEO Consulting
- SERP (Search Engine Result Page)
- Shopping Cart
- Snackable Content
- Social Marketing
- Social media
- Social Proof
- Social Signals
- Source code
- Structured data
- Subpages
- Superbanner
T
- Tagline
- Target Group
- Targeting
- Thumbnail
- Top Level Domain
- Touchpoint
- Traffic
U
- Unique Content
- URL (Uniform Ressource Locator)
- User Experience
- User Interface
- User-generated content (UGC)
- USP (Unique Selling Proposition)
- UTM Parameter
V
- Viral Marketing
- Virtual Influencer
- Visibility Index
- Voice Search
W
- WDF*IDF
- Webinar
- Whitepaper
X
- XML Sitemap
Y
- yahoo
- Yandex
- Yield Optimization
