| SearchGPT as a game changer – how AI is transforming searchSearchGPT is an advanced version of GPT-4o that is capable of obtaining up-to-date information directly from the web. The increasing integration of AI overviews (AIOs) into search engine algorithms also offers new opportunities. This white paper provides a comprehensive overview of AI search. ... Continue readingSearchGPT as a game changer – how AI is transforming search |
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The online marketing world is constantly evolving. Of course, it is difficult for beginners to recognize at a glance which points really matter. But even professionals have to constantly evolve in this industry!
That’s why we offer real case studies, strategies and concrete recommendations for action and put together all the important information in a compact and clear way.
Get fresh expert knowledge now and learn more about online marketing topics like SEO, paid advertising, content creation, social media marketing, content outreach and tracking & analytics.
- Search Engine Optimization (8)
- Performance Marketing (7)
- Content Creation (11)
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- AI (4)
| AI Content study part IIA lot has happened in the year since the publication of the first part of our AI content study. AI systems have developed rapidly and new models have entered the market. Download the continuation of our study now for free and find out whether AI texts are rankable. ... Continue readingAI Content study part II |
| ChatGPT in content outreach – Practical approaches to link buildingIn this white paper, you will learn how you can use ChatGPT in the various phases of content outreach and link building. Download our free white paper on ChatGPT in Content Outreach – Practical Approaches to Link Building now. ... Continue readingChatGPT in content outreach – Practical approaches to link building |
| Holistic social media strategy: How to boost your brand with content, ads and influencer marketingIn this whitepaper, you will learn how to strengthen your brand with content, ads and influencer marketing. Download our free whitepaper on “Holistic Social Media Strategy” now. ... Continue readingHolistic social media strategy: How to boost your brand with content, ads and influencer marketing |
| GA4 and Server Side Tagging – The way to a data-driven futureIn this white paper, you will learn how to analyse the data you have collected using precise data collection and efficient processing. Download our free white paper on GA4 and Server Side Tagging - The way to a data-driven future now. ... Continue readingGA4 and Server Side Tagging – The way to a data-driven future |
| SEO for Social Search Engines – Win the battle for the favor of Gen ZIn this whitepaper, you will learn how to use SEO for social search engines to increase your visibility. Download our free white paper on “SEO for social search engines – Win the battle for the favor of Gen Z” now. ... Continue readingSEO for Social Search Engines – Win the battle for the favor of Gen Z |
| AI Content studyIn this white paper, you will find the exciting results of our AI content study. We analysed four hypotheses and derived learnings and recommendations for AI copywriting. Download our free white paper now and gain important insights. ... Continue readingAI Content study |
| Digital Networking – PR & Content strategies for your ultimate off-page successIn this whitepaper, you will find out how you can boost your off-page success with PR & content strategies. Download our free whitepaper on "Digital networking - PR & content strategies for your ultimate offpage success" now. ... Continue readingDigital Networking – PR & Content strategies for your ultimate off-page success |
| Shopping Ads – Google and its alternatives in the spotlightIn this whitepaper, you'll learn how online marketing can help you achieve international success. We'll show you how content, paid advertising, SEO and content marketing contribute to your global visibility. Download our free whitepaper on "Get started internationally" now. ... Continue readingShopping Ads – Google and its alternatives in the spotlight |
| Get started internationally – Enter new Markets with the Help of Online MarketingIn this whitepaper, you'll learn how online marketing can help you achieve international success. We'll show you how content, paid advertising, SEO and content marketing contribute to your global visibility. Download our free whitepaper on "Get started internationally" now. ... Continue readingGet started internationally – Enter new Markets with the Help of Online Marketing |
| Content as a Strategy – High-Quality Content as the Key to Online SuccessIn this whitepaper, our Head of Content Dr. Beatrice Eiring shows why content is such an important factor for success and what goals content contributes to. Download our free whitepaper on "Content as Strategy" now. ... Continue readingContent as a Strategy – High-Quality Content as the Key to Online Success |
| B2B Online Marketing – Strategies for greater Visibility in the digital AgeIn this whitepaper, we reveal how B2B companies can become visible online. It's all about developing a strategy and achieving corporate goals with online marketing. We also take a look at the special features of the B2B sector. ... Continue readingB2B Online Marketing – Strategies for greater Visibility in the digital Age |