What is a superbanner?

Superbanners are a type of online banners that are usually placed at the top or bottom of a website and consist of a wide, rectangular advertising format that takes up almost the entire width of the page. They can consist of static imagery, animated graphics or even videos and are used to attract the attention of the target audience and draw attention to the advertised brand or product.

How does banner advertising work in general and what are its goals?

Banner advertising usually works by placing advertising banners on a website or app that is visited by a target group. The ad banner usually contains a call to action that encourages the user to click on the banner to be redirected to a specific landing page.

The banner ad is used as part of display advertising campaigns that aim to attract the attention of the target audience and increase awareness of a brand or product. The campaigns can be placed on various channels and platforms, including social media, publisher websites or search engines.

In addition, there are different ad formats such as super banners, skyscrapers or rectangle ads, which have different sizes and placements on websites and can be used depending on the objective. Overall, banner ads can be an effective way to gain online visibility and reach and target potential customers.

You want to learn more about banner ads, click through to our eo:wiki article!

What is the format of a superbanner?

A superbanner usually has the format 728×90 pixels and are thus narrower than conventional banners. It is a rectangular advertising banner that is used on many websites and in various digital media. Superbanners are usually horizontally oriented and are often placed at the top of a website to ensure maximum visibility. They can be static or animated and contain different types of content, such as text, graphics, or animations.

Beispiel für die Positionierung eines Superbanners im Web.
Figure 1: Example of positioning a superbanner.

How do I create a superbanner?

To create a superbanner, there are several steps you need to follow. Here is a basic step-by-step guide:

There are also several tools and services that can help you with superbanner creation and placement, depending on the platform you’re using and your goals.

What metrics can you use to evaluate your superbanner?

There are several metrics that are relevant when evaluating superbanner performance. Here are some of the most important ones:


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