A landing page is a website whose visitors come from search engines, social networks, or other websites. The goal of a landing page is to convert website visitors into customers. Learn more here. ... Continue reading
Google Knowledge Panel is a tool developed by Google to provide users with more information about their search queries. It is a kind of “information box” on the right side of the search server, where relevant information about specific topics is displayed. In addition to general information, maps, images, videos and links to other websites can also be displayed. All this helps searchers to get a comprehensive picture of the topic they are looking for.
Let’s assume you enter the term “eology” in your Google search. In the knowledge panel, you will see general information, the company’s address and social media accounts. You can also use the tool to quickly find out what products or services eology offers. Due to its ability to provide searchers with relevant information, the Knowledge Panel is a very handy tool for all types of users – from casual users to experts. It allows anyone to quickly find the answer to their question and learn more about the topic at the same time. To stay with our example, here is a small excerpt of the Google Knowledge Panel from “eology😉
We would like to give you a few points here on how the panel can help you for your company:
Editing the Google Knowledge Panel and keeping it constantly up to date is actually not that difficult and is kept quite simple. Google offers every company simple and free options to edit the Knowledge Panel. To update your Google Knowledge Panel, you first need to open a Google My Business account for your business. This account is used to add and edit information about your business such as address, phone number, hours of operation and more. Once the information is maintained, it will be automatically displayed in the Knowledge Panel.
There are several ways to edit an existing entry in the Google Knowledge Panel:
Editing the Google Knowledge Panel is easy and free of charge. It offers your company the possibility to keep both customers and prospects always up to date.
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