eo:magazine

Server side tagging
Server side tagging

The two terms, server side tagging and server side tracking, which are often confused with each other, fulfil different functions. Server side tagging acts as an intermediary between different data sources. Unlike tracking, which focusses on direct communication between servers. Find out more about the advantages of server side tagging here. ... Continue reading

06 min
Digital PR in focus: How to reach your target group online
Digital PR in focus: How to reach your target group online

Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. ... Continue reading

08 min
What you should know about QR code marketing
What you should know about QR code marketing

QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading

05 min
Corporate influencers: the key to modern online marketing
Corporate influencers: the key to modern online marketing

The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue reading

03 min
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