eo:magazine

Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance.  ... Continue reading

The two terms, server side tagging and server side tracking, which are often confused with each other, fulfil different functions. Server side tagging acts as an intermediary between different data sources. Unlike tracking, which focusses on direct communication between servers. Find out more about the advantages of server side tagging here. ... Continue reading

Imagine if you could not only sense the thoughts and feelings of your customers, but understand them directly in real time. In our digital world, where social media and online interactions are the bread and butter, social listening is exactly the powerful tool you need. You can find more information and tips here. ... Continue reading

In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals. ... Continue reading

In today's digital era, where every click, every search and every interaction leaves traces online, it is more important than ever to develop an awareness of your own data. Google My Activity is a powerful tool in this context. Find out more about how you can use it to manage your data. ... Continue reading

Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company. ... Continue reading

Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. ... Continue reading

QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading

The digital landscape is changing rapidly and artificial intelligence (AI) is playing a central role in this transformation. Especially in search engine optimization (SEO) and content creation, AI has opened up new opportunities to increase efficiency and pursue innovative approaches. Find out more here. ... Continue reading

The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue reading

In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here. ... Continue reading

A link audit includes the detailed review and analysis of competitors' backlinks compared to your own backlink profile. Learn more about how you can derive your own link marketing strategy from it. ... Continue reading