eo:magazine

Digital PR in focus: How to reach your target group online
Digital PR in focus: How to reach your target group online

Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. ... Continue reading

08 min
What you should know about QR code marketing
What you should know about QR code marketing

QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading

05 min
Corporate influencers: the key to modern online marketing
Corporate influencers: the key to modern online marketing

The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue reading

03 min
Google for Jobs – How to use the search engine for your job offers
Google for Jobs – How to use the search engine for your job offers

Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. This is a feature within Google Search that aggregates job postings from various job boards, platforms, and career sites. This gives job listings the opportunity to be more visible in search results and reach potential applicants. To be listed on Google for Jobs, job ads on the website must be enriched with structured data. What benefits can staffing (also known as recruiting) gain from this? How does the implementation work? And how do you optimize your job postings for Google search? We'll get to the answers in this post. ... Continue reading

08 min
Use native advertising as added value for your company
Use native advertising as added value for your company

Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising. ... Continue reading

10 min
Use brand marketing for the success of your business
Use brand marketing for the success of your business

Brand marketing is an effective way to increase the success of your business. It doesn't matter whether you run a small or a large company. A strong brand promotes the trust and loyalty of your customers. Through the right combination of strategic planning, visual strength and authentic storytelling, you can take your brand to the next level. Let's explore together how you can best leverage brand marketing for the success of your business. ... Continue reading

14 min
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