Without programming languages, there would be no websites, apps, or software. But what do terms like JavaScript, Python, and Kotlin actually mean, and what are they particularly suited for? Find out which language fits your goals and how you can get started quickly! ... Continue reading
| 08 min |
The definition encompasses strategic positioning that builds trust and reputation over the long term and offers an opportunity to clearly differentiate oneself from the competition and assume a distinctive role within one's own industry. Further information is available here. ... Continue reading
| 07 min |
Google is no longer the only relevant search engine; AI-based systems are changing the way we search for and find information. Read our detailed assessment now. ... Continue reading
| 04 min |
Brand storytelling – the art of telling compelling stories authentically – offers a unique strategy for building genuine loyalty and deeper connections. Learn more about it in this guide. ... Continue reading
| 04 min |
The Google concept of experience, expertise, authoritativeness and trustworthiness is not only part of Google's EEAT guidelines, but has long since become the central benchmark for evaluating websites. Learn more about the Google concept, the strategy and the measurability of EEAT. ... Continue reading
| 04 min |
A relaunch is a great way to breathe new life into your website and improve your visibility on search engines at the same time. We explain what an SEO relaunch is, what to look out for and why SEO must play a central role from the outset. ... Continue reading
| 06 min |
Are you looking for a tool to optimise your backlink and SEO strategy? Get to know LinkResearchTools (LRT), which offers you in-depth insights into your link profile and helps you identify harmful links and avoid potential Google penalties. ... Continue reading
| 06 min |
The Sistrix Toolbox is an online tool that specialises in analysing and optimising websites. Find out how you can use the SEO tool to optimise your strategy and get the most out of your website, ranking as highly as possible on Google. ... Continue reading
| 06 min |
The Accessibility Strengthening Act is a key element in promoting accessibility in our digital society. The regulatory framework requires all companies and the public sector to make their digital offerings accessible to everyone. Find out more here! ... Continue reading
| 03 min |
Originally started as a pure backlink analysis tool, Ahrefs has now developed into one of the most comprehensive SEO platforms on the market. Find out more about the tool here, how you can use it for yourself and what advantages and disadvantages and usage models there are. ... Continue reading
| 06 min |
Image databases are an indispensable tool in modern online marketing and web design. They offer a wide range of images that can be used for websites, blogs, social media or advertising campaigns. Find out here how to find the right images for your project. ... Continue reading
| 06 min |
Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance. ... Continue reading
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