eo:magazine

Improve Google ranking sustainably – this is how it works
Improve Google ranking sustainably – this is how it works

In the world of search engine optimization, a lot revolves around a good ranking on Google. Everyone would like their website to appear on the first page of the search results and preferably in a good ranking. But what is this Google ranking all about and how do you get into the top positions of the search results? We would like to give you a few tips and tricks to the hand, with which you can improve your Google ranking sustainably. ... Continue reading

18 min
With your website analysis to success
With your website analysis to success

Your website is your business card on the web for your products and services. In order to remain visible to your customers on the web, an analysis of your website is necessary at regular intervals. As soon as you put your site through its paces, you should consider several factors. We explain to you what a website analysis actually is and which aspects you should pay attention to. ... Continue reading

22 min
How to get the perfect SEO audit
How to get the perfect SEO audit

Search engine optimization, i.e. the improvement of the website in order to achieve better rankings within Google and the like, has become fundamental when it comes to placing a page on the internet. But in order to even know which optimizations need to be carried out, an extensive analysis of your website is necessary. You can do this with the so-called SEO or website audit. We show you here how to perform this. ... Continue reading

15 min
Content optimization – 5 steps to better content
Content optimization – 5 steps to better content

Surely you have already come across the topic of "content" several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement. ... Continue reading

12 min
Images SEO – How to optimize visual website content for search engines
Images SEO – How to optimize visual website content for search engines

Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future! ... Continue reading

17 min
Here’s how: Skillfully implement international content
Here’s how: Skillfully implement international content

If you are thinking about using your website content abroad sooner or later, you cannot avoid translations or even the creation of new texts. Internationalized SEO content is indispensable for opening up a new market. However, in order to become sustainably visible there and to reach your new target group, there are a few things you should know about good international content. Because not all countries are the same and not all languages are the same. We tell you what matters! ... Continue reading

17 min
Skillfully distribute content outside Germany thanks to international content marketing
Skillfully distribute content outside Germany thanks to international content marketing

Anyone who sells online quickly realizes that customers often come from abroad. Globalization is on the rise and, especially on the Internet, there are no longer any borders. Content marketing comes into play when you want to gain an international foothold and reach your potential customers in a targeted manner. In the following, we'll show you how to develop the ideal strategy and give you tips on how to get the most out of your content! ... Continue reading

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