Unlike the frontend, which is about all the actual visible processes on the user interface, the backend is the data processing and storage that takes place in the background. It thus forms the basis for the frontend and is an essential component of CMS-based websites.
Thus, the backend is responsible for building a website or software, while the frontend is there for the presentation. Since the backend is where the data and content of a website is maintained, it is also known as the administrative part. These are the components of the backend:
Database application
Software for database maintenance
Web application for page content maintenance
The backend is divided into two parts: One where only the administrators of the site have access and one where the users themselves can access.
The administrators area
This area is usually password protected and can really only be managed by the programmers and administrators of the site. It is used for content maintenance and programming of the site itself and gives the site its final design.
The user area
As a user you can also have access to the backend. However, you will never be able to change the content or the design of the website. The area you can edit are accounts like:
Social media accounts
Customer accounts
Email accounts
Customer areas where you can manage payment terms, your address or anything else are also part of this user backend area. This particular part of the backend is also protected, so you usually assign a username and password here.
Backend und SEO
With the help of the backend you can modify and customize your website. Therefore it is a very important part if you want to optimize your site for search engines. As part of OnPage optimization, you can influence various factors to improve your site’s ranking. Therefore use the following tips:
Define meta tags, i.e. title and description, for each page individually in the backend.
Optimize your content
Use canonical tags to avoid duplicate content
Use noindex and nofollow in the code
Store information to be used in the snippet in the backend
Set internal links there
Adjust the URLs to be user and search engine friendly
Make sure that the HTML code is error-free
These are the most important aspects of the backend at a glance
There are different areas that you have access to in your backend. You have the following tasks:
Manage and control your users or give users access to their own user backend area.
Organize photos, videos and other media
Administrate comments of your users
Manage and edit orders and your store system
Customize the design of your website
Maintain your content
Make various important settings on your site
Set up a navigation
Import and export important data
Create backups
Install plug-ins and add-ons to extend the functionality of your website
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