Unlike the frontend, which is about all the actual visible processes on the user interface, the backend is the data processing and storage that takes place in the background. It thus forms the basis for the frontend and is an essential component of CMS-based websites.

Backend vs. frontend
Backend vs. frontend

Thus, the backend is responsible for building a website or software, while the frontend is there for the presentation. Since the backend is where the data and content of a website is maintained, it is also known as the administrative part. These are the components of the backend:

The backend is divided into two parts: One where only the administrators of the site have access and one where the users themselves can access.

The administrators area

This area is usually password protected and can really only be managed by the programmers and administrators of the site. It is used for content maintenance and programming of the site itself and gives the site its final design.

The user area

As a user you can also have access to the backend. However, you will never be able to change the content or the design of the website. The area you can edit are accounts like:

  1. Social media accounts
  2. Customer accounts
  3. Email accounts

Customer areas where you can manage payment terms, your address or anything else are also part of this user backend area. This particular part of the backend is also protected, so you usually assign a username and password here.

Backend und SEO

With the help of the backend you can modify and customize your website. Therefore it is a very important part if you want to optimize your site for search engines. As part of OnPage optimization, you can influence various factors to improve your site’s ranking. Therefore use the following tips:

  1. Define meta tags, i.e. title and description, for each page individually in the backend.
  2. Optimize your content
  3. Use canonical tags to avoid duplicate content
  4. Use noindex and nofollow in the code
  5. Store information to be used in the snippet in the backend
  6. Set internal links there
  7. Adjust the URLs to be user and search engine friendly
  8. Make sure that the HTML code is error-free

These are the most important aspects of the backend at a glance

Backend and SEO – The individual areas at a glance
Backend and SEO – The individual areas at a glance

There are different areas that you have access to in your backend. You have the following tasks:


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