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Would you like to get to know our team? Here you can find our founders and managing directors Axel Scheuering and Daniel Unger and all eos at a glance. We look forward to getting to know you personally! If you would like to contact us about one of our services, the best thing to do is to visit our service pages.

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Google Analytics 4 – the new generation of web analytics
Google Analytics 4 – the new generation of web analytics

As of July 01, 2023, quite a few things will change at Google Analytics. The search engine giant's analytics tool, Google Analytics 4, will then be used as the main tool for data analysis. No more data will then be processed in the original Universal Analytics. Consequently, this will be completely replaced by Google Analytics 4. In order to already know what is important, you will get the most important information directly from us here. ... Continue reading

06 min
Google Lens Multisearch – This is what the update brings with it!
Google Lens Multisearch – This is what the update brings with it!

Last year MUM, this year Multisearch - Google is expanding its search functions and constantly improving its own algorithm. In addition to multimodal searches, which were made possible by the MUM algorithm, Google's Multisearch now combines image and text searches. For search engine users, this means that in the future, a search on the web can take place via an image and then be strongly segmented or refined by a text entry. Here we tell you in detail what you can expect! ... Continue reading

06 min
Automatic subtitles for videos: Instagram launches new feature!
Automatic subtitles for videos: Instagram launches new feature!

Instagram has been testing the automatic generation of captions in different video formats for some time now. Since May 2021, Instagram users and influencers in selected countries have been able to use the captions sticker in their Stories. Since summer 2021, automatic subtitles for other video formats have also been tested in English-speaking countries. Now, the long-awaited caption feature is also coming for feed videos in German-speaking countries. ... Continue reading

03 min

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