Golden Circle Marketing is a model that describes how companies develop and market their products and services. It is based on the assumption that most companies first consider what they want to sell before they consider why they are selling it. This model is an alternative to the traditional marketing model and is designed to help companies better market their products and services.
What does the Golden Circle consist of?
The Golden Circle marketing model consists of three circles:
The first circle is the “what” circle. This circle is about what the company is selling.
The second circle is the “how” circle. Here, the question of how the company develops and markets its products and services is clarified.
The last circle is the “Why” circle. The last and most important circle and which asks the question why the company sells its products and services.
The Golden Circle Marketing Model is designed to help you and your business do a better job of marketing. It should show you that you should first think about why you want to sell something before you think about what you want to sell.
How does the Golden Circle work?
The Golden Circle was developed by Simon Sinek. He uses it to describe how companies sell their products and services to customers. The model is based on three questions:
Why? The first question, “Why?”, refers to the motivation of the company. Why does it do what it does? Why does it exist at all?
How? The second question, “How?”, refers to the ways and means the company uses to get its offer to the customer.
What? The third and final question, “What?”, refers to the offer itself – that is, the product or service that the company offers.
These three questions are reversed in order: the company starts by answering the question “What?” and ends by answering the question “Why?”. This is the Golden Circle. Answering the first two questions is probably relatively easy for you: you know what your company offers and how you offer it. Answering the last question, however, is far more difficult, but not impossible 😉
Why should you use the Golden Circle Method?
With the Golden Circle, you and your company can go deeper into motivation and show your customers why you actually exist. This approach makes you a brand that people buy not just because they need a particular product or service, but because you embody something deeper – something that is relevant and appealing to people.
The Golden Circle is thus an effective means of attracting and retaining customers and achieving long-term success.
That is why you should define the why
In the Golden Circle marketing model, the “why” is the most important factor. The “why” is the motivation behind what we do. If you want to understand your customers, you must first find out why they buy. Why do they buy your products or services? What is their motivation? The “why” is so important because it helps you understand your customers better. When you know why they buy, you can better tailor your products and services to their needs. Then you can also better align your marketing and sales strategies with the “why”.
How can you find your why?
There is no magic formula for finding the “why”. It’s a combination of research, observation and intuition. Here are some tips that can help you:
Observe your customers: What problems do they have? What needs do they have? Where do they come from? What drives them? Try to find out as much as possible about your customers.
Ask your customers: Ask your customers directly about their motives. Why did they choose your product or service? Would they be willing to recommend it to others?
Do your research: Find out about your industry and competing companies. What are the trends? What innovations could impact your business? What makes your company unique?
Trust your gut: Ultimately, you need to get a feel for what works best for your business. Trust your gut and try different strategies.
Paid search, also known as SEA, enables companies to advertise their products and services to targeted potential customers. By continuously optimizing campaigns, companies can improve the performance of their ads and use their advertising budgets more effectively to achieve maximum results. Learn more about this topic here. ... Continue reading
Google PageRank is an algorithmic evaluation system for the linking structure of a website in order to draw conclusions about how important it is for users and the search engine. The method is based on a logarithmic function and the usage behavior of an average Internet surfer. ... Continue reading
A thumbnail is the personalized preview that serves as a placeholder for different files on the internet. If a user then clicks on this preview, the graphic, image or video appears as a normal version. They are used everywhere on the web. Be it on websites, in social media or on marketplaces. You will encounter them everywhere where a preview can be used for a document. ... Continue reading