Artificial intelligence

What is artificial intelligence – a definition

Artificial intelligence (AI) is a term that comes up in almost every technology conversation these days. From revolutionary AI-based products like DALL-E and ChatGPT from OpenAI to Google Bard and Google SGE redefining the way we search and process information, AI has changed our world. But what exactly is artificial intelligence? Put simply, it is machines or software that have human-like intelligence, decision-making ability and learning capacity.

What are the basics of artificial intelligence

Artificial intelligence (AI) refers to systems or machines that exhibit human-like abilities such as learning, understanding, reasoning, problem solving and decision making. It encompasses various technologies, including machine learning, natural language processing and robotics. The development of AI algorithms has enabled machines to perform complex tasks, from simple daily tasks to complex decisions that previously required human intelligence alone.

The evolution and key technologies of AI

The evolution of AI can be divided into different phases, starting with the first theoretical concepts through to modern systems such as ChatGPT, OpenAI’s DALL-E, Google Bard and Google Gemini. These developments are based on advanced AI algorithms and offer functions ranging from text generation and image recognition to comprehensive chatbot services. Particularly noteworthy are generative AI models that can create new content such as text, images and even music.

What are the areas of application and examples of AI?

AI is used in numerous industries, including:

Advantages and disadvantages of AI

Increased efficiency and automation of routine tasksRisk of job losses
Support for decision-making through data analysisEthical concerns and data protection issues
Improvements in medicine through more precise diagnosesPotential dangers from autonomous weapon systems
Personalisation of user experiences on websites and in appsDanger of bias and discrimination in AI algorithms

What does the future of artificial intelligence look like?

Innovations and future developments

The future of AI looks promising, with innovations that have the potential to fundamentally change the way we live. From the advancement of autonomous vehicles to the creation of smart cities that use AI to optimise traffic and use energy more efficiently, the range of possible advances is vast. Another exciting area is the development of AI in education, where personalised learning plans could help every student to reach their full potential.

Challenges and ethical considerations

The rapid progress of AI technology is also accompanied by challenges, particularly in the areas of ethics and safety. Creating policies that both encourage innovation and prevent misuse will be crucial. In addition, AI development must be inclusive and equitable to ensure that the benefits of the technology accrue to all and not just a privileged group.


Artificial intelligence has established itself as one of the most transformative fields of modern technology. With applications ranging from medicine to robotics to personal entertainment, AI has the potential to impact almost every aspect of our lives. The benefits, such as increased efficiency and the ability to solve complex problems, are obvious. However, we must also carefully consider the potential dangers and ethical dilemmas that come with its advancement. The future of AI is undoubtedly exciting, but its success will depend on how we address these challenges and ensure that the technology is used for the benefit of all.


What is artificial intelligence explained simply

Artificial intelligence refers to the ability of machines to perform tasks that traditionally require human intelligence, including learning, reasoning and problem solving.

Where is artificial intelligence being used?

AI is used in many areas, including medicine, the automotive industry, the financial sector, education, entertainment and customer service.

Who invented artificial intelligence?

The term “artificial intelligence” was first coined in 1956 by John McCarthy, one of the founding fathers of AI research. However, the development of AI is the result of the work of many scientists and researchers from various disciplines.

What can’t artificial intelligence do?

Despite its advances, AI has limitations, particularly in areas that require creative thinking, emotional intelligence and moral judgement.

Why can artificial intelligence be dangerous?

AI can become dangerous for a number of reasons, including unintended consequences of autonomous decisions, misuse by malign actors, ethical concerns and the reinforcement of existing social inequalities by biased algorithms.

Dr. Beatrice Eiring holds a doctorate in linguistics and studied German and business administration with a focus on marketing at the University of Würzburg. She is Head of Content Creation at eology GmbH and advises our customers on all content issues.


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