Online Marketing
In online marketing, you have a wide range of options at your disposal. How they work and how you use them, you will learn here! ... Continue reading
Cost per action or pay per action (PPA) is an online marketing billing method in which advertising costs are calculated according to specific user actions. Said action can be determined individually by you. They can be, for example, the following:
Depending on whether one of the actions was taken, a commission is due. These are the cost per action.
With the CPA billing method, the costs are linked to conversions. This means that all actions that occur on your website or landing page must be paid for. To evaluate how successful your campaign was, you can then access the analysis tools of your website.
To calculate the CPA you need the following formula:
| Amount of budget spent ÷ number of all actions = CPA |
You place ads for a total of 200 $, 100 actions were triggered according to your target intention. Thus you have a CPA of 2 $. From this value you can see that one action cost you on average 2 $.
The CPA model has several advantages and disadvantages.
ADVANTAGES | DISADVANTAGES |
|---|---|
Transparent cost structure and simple evaluation of the campaigne | Higher base price than for example PPC and more commitment required |
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
In online marketing, you have a wide range of options at your disposal. How they work and how you use them, you will learn here! ... Continue reading
hyperlink, or link for short, is the linking of two pages with each other. This can happen internally, but also externally. Find out everything about links here! ... Continue reading
CPO stands for cost per order and is part of online marketing, among other things. The CPO is a subsection of the cost per action and describes all costs incurred for a sale, order or lead. The order costs include all costs incurred for advertising measures, subscriptions and mandatory costs for shipping. ... Continue reading
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