The search intent is also known as user intent. It describes the intention of a user as soon as he submits a search query to the search engine. The search intent plays a very important role for Google. The results displayed in the SERPs should be the most relevant answers to the user’s search query.
The intention of search queries by the user is distinguished between three different types of query form:
|REQUEST TYPE||SEARCH INTENT||EXAMPLE|
|Transactional search queries||This user intention clearly shows that there is an intention to buy behind the user’s query||Buy smartphone, test report suction robot, coffee machine reviews|
|Navigtional search queries||Here, the user makes a targeted request to navigate to a specific website||eology Volkach, Telekom, Apple|
|Informational search queries||Behind this search is the intention to obtain information about a specific operation||Recipe for pasta casserole, watering orchid correctly, change car tires|
Especially in search engine optimization, the user intention has a very high value. High quality content that meets the expectations of the user can demonstrably improve your Google ranking. If the user is satisfied, Google is too and will reward you with a good position in the search results. In order to use the search intent of your users to your advantage, it is advisable to first define your target group exactly. Then, the classic W-questions can help you to define the user intent more precisely. The following points will also help you to adapt the user intent even more specifically on your website:
The user’s search intent becomes the focus of attention when researching keywords. Every website operator automatically deals with the search intent of the user. The goal is quite clear: to be placed as high as possible in the search results.
It does not always work out immediately to hit the right user intention of the user to be played out in the top results of Google. This can be due to the following points:
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