Was versteht man unter SEO-Software und wozu benutzt man sie?

SEO-Tools können oftmals kostenfrei im Backend Deines CMS installiert werden. Sie untersuchen und analysieren die Seite hinsichtlich wichtiger Rankingfaktoren wie: Keywords, Interne Verlinkungen, Externe Verlinkungen, Backlinks, Content. Ein SEO-Tool kann Dich bei der Suchmaschinenoptimierung Deiner Website unterstützen und Dir hilfreiche Tipps oder Anhaltspunkte geben.

What is SEO consulting and how does it work?

Q: What is SEO Consulting?

SEO Consulting is the term used to describe advice on optimizing rankings in search engines such as Google. An SEO consultant analyzes existing or emerging websites of companies and advises on search engine optimization. In doing so, he points out the opportunities and risks that changes to the website can bring for the ranking. The following suggestions for changes can be given by SEO consultants: editorial, technical, strategic. Optimizations are often cross-thematic. Depending on the recommended SEO measures, all three points can therefore also be tackled in combination.

Q: What exactly do small and medium-sized businesses get out of SEO Consulting?

Many users make targeted queries to the search engine and receive the most relevant results already on page 1 of the SERPs. Everything that comes after that is irrelevant for the user and Google. Small and medium-sized companies often lack the resources and know-how to improve the ranking of their own website on Google. Some entrepreneurs fear high costs when investing in search engine optimization. As an SME, however, you should not be satisfied with just any placement on Google. SEO consulting agencies can help you efficiently and specifically. To improve your ranking, you get a detailed analysis and advice. Thereby it is considered: whether you strengthen your brand on the Internet, how you can improve the demand for your products and services, with which measures you get more traffic on your website, how you can keep up with big brands, how you increase your conversion rate. All these points can either be implemented independently, or continue to be managed by the SEO Consulting Agency. Thus, unforeseen expenses for the optimization of your ranking do not arise.

Q: How long does it take to have visible success in SEO?

Optimizing your website is a long-term task. A significant improvement in the SERPs can not be achieved overnight. It is important to carefully check and implement the points of the SEO measures from the consultation. Also the possibly resulting, further tasks are not to be neglected. Search engine optimization is an ongoing process that, if implemented correctly, can provide great added value for your company and your customers.

Q: Is SEO consulting tied to a specific content management system?

A professional SEO Consulting is not bound to a specific Content Management System (CMS). An SEO consultant does not need access to the system you are using to analyze your website. Via Google Analytics and a look at the metadata of your site, he already receives relevant data. From this, first measures for you can be concluded and targeted advice can be given. A primary CMS, which is particularly well suited for SEO Consulting, also does not exist. Competent SEO consulting agencies can help you, no matter which system you use.

Q: What is SEO software and what do you use it for?

SEO tools can often be installed free of charge in the backend of your CMS. They examine and analyze the page with regard to important ranking factors such as: Keywords, internal links, external links, backlinks, content. An SEO tool can support you in the search engine optimization of your website and give you helpful tips or clues.

What is SEO Consulting?

SEO consulting refers to professional advice provided to companies and organisations in the field of search engine optimisation (SEO). The aim is to improve the visibility of websites in search engines – especially Google – in the long term through strategic, technical and content-related measures.

An SEO consultant analyses the current SEO performance of a website, identifies weaknesses and untapped potential, and develops individual recommendations for action based on this analysis. This consulting can be provided on a one-off basis (e.g. for a relaunch) or on an ongoing basis (as part of support or an SEO retainer).

SEO consultants and SEO agencies can make the following suggestions for changes:

editorial
technical
strategic

Optimizations are often cross-thematic. Depending on the recommended SEO measures, all three points can therefore also be tackled in combination.

What types of SEO consulting are there?

There are different types, such as technical SEO consulting, on-page SEO consulting, off-page SEO consulting and strategic SEO consulting.

Type of SEO consulting	Description	Typical application
Strategic SEO consulting	Development of long-term SEO strategies, goal definition, market and competition analysis	Set-up phase, reorientation, relaunch
Technical SEO consulting	Analysis of technical website aspects such as crawling, indexing, loading times, mobile & structure	For performance problems or technical audits
On-page SEO consulting	Optimisation of internal page elements such as meta data, content structure, internal linking & keyword usage	Content optimisation, editorial structure, usability
Off-page SEO consulting	Consulting on backlink building, reputation management, link risk analysis and authority strengthening	Increased visibility through external signals
SEO audit services	In-depth analysis of SEO status, including technical, content and structural evaluation	Status quo analysis, basis for new SEO measures
National SEO services	Consulting on optimising websites with a Germany-wide or DACH-wide focus	SEO for national brands, e-commerce, B2B portals
Local SEO services	Specialised measures to improve local visibility, including Google Business, local keywords	For local service providers, chain stores, brick-and-mortar retailers

Table 1: Types of SEO consulting

Why is SEO consulting important?

Many users make targeted queries to the search engine and receive the most relevant results already on page 1 of the SERPs. Everything that comes after that is irrelevant for the user and Google. Small and medium-sized companies often lack the resources and know-how to improve the ranking of their own website on Google. Some entrepreneurs fear high costs when investing in search engine optimization. As a SME, however, you should not be satisfied with just any placement on Google. SEO consulting agencies can help you efficiently and specifically. To improve your ranking, you get a detailed analysis and advice. Thereby, it is considered:

whether you credibly strengthen your brand on the Internet
how you can improve the demand for your products and services
what measures you can take to get more traffic to your website
how you can compete with big brands
how to increase your conversion rate.

All these points can be implemented independently, or continue to be managed by the SEO Consulting Agency. Thus, unforeseen expenses do not arise for the optimization of your ranking.

When should you seek SEO consulting?

SEO consulting is particularly useful if you want to increase the visibility of your website in the long term – whether you are launching a new project, planning a website relaunch, or noticing that your rankings are stagnating or declining. Professional consulting also offers valuable support for complex technical challenges, a change of CMS, or the development of a long-term SEO strategy.

The earlier you seek expertise, the more efficiently you can avoid mistakes and exploit potential.

How much does SEO consulting cost?

The cost of SEO consulting varies depending on the provider, scope of services and project complexity. Here is an overview of common price ranges:

Hourly rates:

Freelancers: approx. 60 – 150 €
Agencies: approx. 150 – 300 €

Monthly flat rates:

In Germany, the monthly flat rate ranges between 500 – 3000 €

What are the responsibilities of an SEO consultant?

The responsibilities of an SEO consultant can vary depending on the company and projects they work on. In general, the responsibilities can be summarised as follows:

Keyword and competitor analysis: The SEO consultant researches relevant keywords and analyses competitors to gain a better understanding of market conditions and trends.
Website analysis: The SEO consultant analyses the client’s website to identify weaknesses and opportunities for improving the user experience, visibility and search engine rankings.
Developing SEO strategies: The SEO consultant creates a customised SEO strategy based on the client’s needs. This may include which technologies and content formats should be used to achieve better rankings and higher traffic numbers.
On-page optimisation: The SEO consultant optimises the content and structure of the website to improve visibility and user experience. This includes writing meta tags, URL structures and creating content that is optimised for both users and search engines.
Off-page optimisation: The consultant develops strategies to increase the number and quality of backlinks to the client’s website in order to improve authority and visibility.
Measurement and analysis: The SEO consultant regularly monitors the performance of the client’s website and analyses data to make changes or optimise the strategy.
Training and consulting: The SEO consultant can also offer training and consulting for employees and clients to ensure that all parties involved understand the importance of SEO and are able to implement best practices.

In addition to their advisory role, SEO consultants should also keep an eye on the latest SEO trends. 💡

Our SEO consultants provide support in various projects, from strategy to consulting and monitoring to reporting. Find out exactly what these areas of responsibility entail and how our consultants can support you here.

How long does it take to have visible success in SEO?

Optimizing your website is a long-term task. A significant improvement in the SERPs can not be achieved overnight. It is important to carefully check and implement the points of the SEO measures from the consultation. Also the possibly resulting, further tasks are not to be neglected. Search engine optimization is an ongoing process that, if implemented correctly, can provide great added value for your company and your customers.

Discover how we successfully increased visibility with targeted measures in our case study on SEO strategy for BRAUN Hamburg.

Is SEO consulting tied to a specific content management system?

A professional SEO Consulting is not bound to a specific Content Management System (CMS). An SEO consultant does not need access to the system you are using to analyze your website. Via Google Analytics and a look at the metadata of your site, he already receives relevant data. From this, first measures for you can be concluded and targeted advice can be given. A primary CMS, which is particularly well suited for SEO Consulting, also does not exist. Competent SEO consulting agencies can help you, no matter which system you use.

What is SEO software and what do you use it for?

SEO tools can often be installed free of charge in the backend of your CMS. They examine and analyze the page with regard to important ranking factors such as:

An SEO tool can support you in the search engine optimization of your website and give you helpful tips or clues.