Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
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Starting in August, AI content becomes a compliance matter: the EU is introducing new labeling rules. Find out here what this means for your texts, images, and chatbots.
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eology attended K5 2026 in Berlin. There were many discussions, and AI was the top topic. Read our recap of the Future Retail Conference now!
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That was Campixx 2026. From SEO as a branding task to the real-world benefits of AI in everyday agency work, all the way to specific tool recommendations for Claude and Microsoft Clarity - read all about it here!
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The May 2026 Core Update is over after twelve turbulent days, and Google is simultaneously launching Search Profiles for publishers and creators. Here’s what has changed and what you should do now.
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Two days in Hamburg, hundreds of conversations, and one topic that’s on everyone’s mind: AI Visibility. eology was at OMR 2026 with its own booth and four experts, and saw just how urgently companies are currently seeking answers to the question: Is my brand visible where AI provides answers?
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Shopping is becoming an integral part of social media: Meta is embedding clickable links directly into content, increasingly turning Reels and posts into digital retail spaces.
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ChatGPT is taking the next step by integrating ads directly into the conversation. We’ll show you the opportunities and risks this new development presents and how ads impact revenue.
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SMX Munich 2026 took place at the International Congress Center Munich (ICM) and once again brought numerous international speakers to the stage. This year's focus was primarily on AI search, brand visibility, new SEO strategies, and the future of marketing KPIs. Here is a summary of our highlights.
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On May 5 and 6, 2026, it will be that time again: The OMR Festival in Hamburg brings together the international digital and marketing industry. We will be there with a team of experts to share our knowledge about AI visibility. Learn more here.
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Google has rolled out a new display of source links in AI Overviews & AI Mode in its search functions, which is intended to improve the user experience and increase traffic to external sites again. Find out what's changing now!
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What content do ChatGPT and other AI models really use as sources? A Blinq analysis of 70,000 LLM responses provides concrete figures—and shows how you can specifically increase your visibility in AI systems.
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Google plans to implement a new opt-out option for AI-powered features such as AI Overviews and AI Mode in Google Search. Learn more about it here.
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