| Meta announces Llama 4: a new milestone in AI development Meta has announced the release of its latest AI model, Llama 4, for early 2025. Find out what technical advances the further development of the model entails and what new possibilities await businesses and developers. ... Continue reading
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The new year is just around the corner. This makes it all the more important to be prepared for the SEO trends that await us. In this article, we explain what will be important in 2025 and what you should pay particular attention to! ... Continue reading
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In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links. ... Continue reading
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To remain relevant in the social media landscape, companies and brands must respond flexibly to new trends and technologies. The trends for 2025 are virtual influencers, AI, social SEO and other topics. Find out more about the social media trends for 2025 here. ... Continue reading
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Instagram is testing a feature to help users understand why certain Reels perform better than others. With this feature, Instagram provides targeted insights and practical tips directly in the feed. Find out how it helps creators maximise their Reels reach. ... Continue reading
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Artificial intelligence can now also be used for current search queries. With the SearchGPT function, OpenAI is in direct competition with search engine giants such as Google, Bing and Co. Read more about the features now available to users of the free version. ... Continue reading
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In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google. ... Continue reading
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The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content. Find out more about the core update. ... Continue reading
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Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a ... Continue reading
| 04 min |
DMEXCO is just around the corner. Our team from the fields of SEO, brand & performance marketing, content creation, content outreach, social media, tracking and analytics will be on hand to answer your questions. Are you coming over? ... Continue reading
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Instagram recently introduced a new interactive sticker called Pics Please as part of its latest update to improve user interaction through creative and interactive story features. Learn more about it. ... Continue reading
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Customised thumbnails allow creators to select engaging and meaningful images that capture the essence of their videos. Learn more about TikTok thumbnails. ... Continue reading
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Google announces that it will abandon continuous scrolling in search results and return to traditional page navigation. Find out more about the impact this could have. ... Continue reading
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