Checklist: Google’s tips for the holiday season

Google is ready for the upcoming festive season! Even if they are still a few weeks away, the retail sector is already in full swing with the preparations. So that you and your e-commerce business are too, we have put together all the tips for you here. Get ready now for the big Christmas rush! ... Continue reading

06 min
Checklist: Google’s tips for the holiday season

eo:news

Good News: Over 90% of our customers are satisfied
Good News: Over 90% of our customers are satisfied

There is good news: Our customers confirm our excellent work in all areas in this year's customer survey. We are particularly proud that again this year over 90% of our customers say: "We are satisfied with our cooperation with you!" For all survey participants, we have now donated 400 square meters of forest to protect an animal in Canada. Which animal did our customers choose? Read in now! ... Continue reading

02 min
MUM in action: What Google’s new algorithm can do
MUM in action: What Google’s new algorithm can do

Google announced MUM back in May, but at that time the algorithm was still in the test phase. Now the technology is getting its first application: Covid vaccines. Find out everything you need to know about MUM and its first application here with us! ... Continue reading

03 min
Google: No cookie phase-out for the time being?
Google: No cookie phase-out for the time being?

For almost a year and a half, the issue of cookieless tracking has hovered like a sword of Damocles over the heads of advertisers and web publishers. Preparations for the end of third-party cookies are burning hot. But now Google is rowing back: the cookie phase-out is being postponed until mid-2023! This was originally scheduled for the end of 2022. ... Continue reading

03 min
End of Corona break brings back the Google Partner!
End of Corona break brings back the Google Partner!

Many Google partners were unable to achieve the necessary goals to obtain the Google Premium Partner logo last year because of Corona. That's why the program was suspended indefinitely. Now it's back and the new logo is surprisingly coming even this month. All the more we are happy to announce that we will receive it again soon! You can read more about it here... ... Continue reading

03 min
How FLoC is changing future marketing
How FLoC is changing future marketing

Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry! ... Continue reading

06 min
Bidding Update at Microsoft Advertising
Bidding Update at Microsoft Advertising

Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news! ... Continue reading

03 min
Google: Redesign of mobile search results!
Google: Redesign of mobile search results!

Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh. ... Continue reading

03 min
Stop thinking about BERT: Here comes SMITH!
Stop thinking about BERT: Here comes SMITH!

SMITH is a new algorithm that, like BERT, focuses on semantic relationships. Unlike the predecessor algorithm, SMITH is no longer focused on and limited to understanding individual sentences, but is also supposed to be able to interpret longer texts. ... Continue reading

05 min
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