How FLoC is changing future marketing

Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry! ... Continue reading

06 min
How FLoC is changing future marketing

eo:news

Bidding Update at Microsoft Advertising

Bidding Update at Microsoft Advertising

Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news! ... Continue reading

Google: Redesign of mobile search results!

Google: Redesign of mobile search results!

Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh. ... Continue reading

What you should know about the new Google Ads Editor V 1.5

What you should know about the new Google Ads Editor V 1.5

You may already know it: Google Ads Editor - a downloadable application where you can manage your Google Ads campaigns. Advertisers often use it because they find it more efficient to manage their ads in the editor rather than through the web interface. So far so good. But now Google announced an update and this new version promises a lot! Click here to find out what. ... Continue reading

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