Digital PR in focus: How to reach your target group online

Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. ... Continue reading

12.03.2024 08 min
Digital PR in focus: How to reach your target group online

eo:news

Google Helpful Content Update September 2023
Google Helpful Content Update September 2023

Google Helpful Content Update September 2023 The Google Helpful Content Update in September shows far-reaching effects on the visibility and ranking of websites in search results. The update aimed to improve the quality of search results for users by penalising websites with low-quality content and excessive advertising. Click in now and learn more. ... Continue reading

01 min
Google is testing Quick Read Label in SERPs
Google is testing Quick Read Label in SERPs

Google is testing a brand new feature within its search engine that shows users whether an article is quick to read or not. The Quick Read Label appears directly under the description in the SERPs and identifies articles that have a reading time under 5 minutes. Learn more about it here. ... Continue reading

01 min
Search Console reports simplified
Search Console reports simplified

Google simplifies the Search Console reports and announces the implementation of the changes for all properties in the coming months. What this means for you and what changes are planned, we tell you here in detail! ... Continue reading

01 min
Google Analytics 4 – the new generation of web analytics
Google Analytics 4 – the new generation of web analytics

As of July 01, 2023, quite a few things will change at Google Analytics. The search engine giant's analytics tool, Google Analytics 4, will then be used as the main tool for data analysis. No more data will then be processed in the original Universal Analytics. Consequently, this will be completely replaced by Google Analytics 4. In order to already know what is important, you will get the most important information directly from us here. ... Continue reading

06 min
Google Lens Multisearch – This is what the update brings with it!
Google Lens Multisearch – This is what the update brings with it!

Last year MUM, this year Multisearch - Google is expanding its search functions and constantly improving its own algorithm. In addition to multimodal searches, which were made possible by the MUM algorithm, Google's Multisearch now combines image and text searches. For search engine users, this means that in the future, a search on the web can take place via an image and then be strongly segmented or refined by a text entry. Here we tell you in detail what you can expect! ... Continue reading

06 min
Automatic subtitles for videos: Instagram launches new feature!
Automatic subtitles for videos: Instagram launches new feature!

Instagram has been testing the automatic generation of captions in different video formats for some time now. Since May 2021, Instagram users and influencers in selected countries have been able to use the captions sticker in their Stories. Since summer 2021, automatic subtitles for other video formats have also been tested in English-speaking countries. Now, the long-awaited caption feature is also coming for feed videos in German-speaking countries. ... Continue reading

03 min
eology is Google Premium Partner again
eology is Google Premium Partner again

Those who belong to the top 3% of Google Partners achieve Premium status. This not only conveys a special strategic partnership between Google and the respective company, but also shows that the company is one of the leaders in its industry. In 2022, eology achieves this status again. Read everything you need to know about Google's Premium program here. ... Continue reading

03 min
Everything will be new in 2022: Google stops FLoc – from now on Topics will be interesting
Everything will be new in 2022: Google stops FLoc – from now on Topics will be interesting

Last year in March, Google announced that personalized advertising and third-party cookies would be dispensed with in the future. Then in April came the cookie alternative: FLoC – Federated Learning of Cohorts. But that is now also over! Google stops FLoC and will be oriented to Topics in the future. Find out here what this means and how the innovation will change targeting in the future! ... Continue reading

05 min
eology on workation!
eology on workation!

Three colleagues, including myself, experienced first-hand that Corona does not only bring disadvantages in 2021. Since May 2020, we have been either completely or partially in the home office - depending on the current pandemic regulations and incidence. But that can also be a distinct advantage: The "mobile working" work model introduced at eology due to the pandemic makes it possible for us to work from anywhere in the world, in principle. Here you can read our experience reports and we draw a conclusion: Is working abroad worth it? ... Continue reading

05 min
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