Holistic landing page

Holistic landing page Definition: What is a holistic landing page?

Basically, there are two ways to divide relevant keywords to a topic area:

• Many different pages with posts on specific subtopics of the topic area.
  A holistic landing page that covers the topic comprehensively.

The term “holistic” can be explained by the word “holistic”. Landing pages with holistic content look at a topic holistically. This is not just a matter of simply stringing together information on a topic. Rather, this information is to be examined from different angles – and in a meaningful structure, in order to offer the user real added value.

With a holistic landing page, the topic is covered in such a comprehensive way that individual URLs to different subtopics are no longer necessary.

Features of a holistic landing page

• It is a page that takes an all-encompassing look at a concrete topic.
• The user does not only get an answer to his specific search query, but is informed about the topic holistically.
• The text includes not only a generic keyword, but also many other mid and long-tail keywords that generate traffic.
• A holistic landing page has no or few links that could lure the visitor away to other pages.
• At the beginning there is a table of contents, which on the one hand structures the extensive content and on the other hand makes it navigable.
• Content is formatted in an appealing and clear way to make it easier to read and thus increase the time spent on the page.
• A holistic landing page consists of different content formats: In addition to text, there are, for example, images, videos or audio content to liven up or complement the text.

What are the advantages of a holistic landing page?

The clear goal of a holistic landing page is to answer all user questions about a topic on a single page. The user does not need to call up further sub-pages via the navigation in order to find out about further aspects relating to the topic. In addition, they do not have to start another search to find answers to questions that are still unanswered. And this results in an important advantage: the probability that a customer will convert at a competitor is reduced. If the customer feels that he has received competent advice and is convinced by the service or product, the likelihood that he will return to the same provider also increases.

From an SEO perspective, a holistic landing page also offers a decisive advantage: it generates very broad visibility on a topic. Lead to better rankings:

• Positive user signals, because the need for another search is eliminated and users stay longer on the page.
  Coverage of a wide variety of keyword combinations that could not have been meaningfully accommodated in short texts.
  Space for different content formats such as images, videos or tables that can serve other search result types (for example, Direct Answers or image search).
  Extensive content with added value that works well with potential link donors in the course of off-page optimization.

So if you opt for a holistic landing page, you will benefit overall from:

• An increased conversion rate
• Better rankings
• Upselling opportunities
• Satisfied, loyal customers

When is a holistic landing page useful?

A holistic landing page does not always make sense. To find out if a holistic landingpage is suitable, these questions can help you:

• What is the topic and what are its facets?
  Does it help the user to present all facets on one page or would many not be relevant for him and would disturb?
  What is the user looking for?
  What does the user want to know?
  Does a holistic landing page fit this search intention and does it offer the user added value?