PR (Public Relations)

The term public relations (PR) comes from English and literally means “public relations.” In German, PR is often associated with the term Öffentlichkeitsarbeit (public relations), but this is not entirely correct. PR focuses on the relationship between the company and the public. Public relations, on the other hand, is more about working with the public.

One of the most important tasks of a PR department is to establish, maintain, and cultivate corporate relationships. Companies usually have a press spokesperson or press department for this area of responsibility. This work includes disseminating information, for example via journalists and editorial offices, but also creating and publishing press releases or company figures. Communication within the company with its own employees and external communication with business partners and potential customers is also considered an important task. Another area of responsibility is increasing company awareness. Through parties, events, and campaigns, a company makes a name for itself among interested parties and thus gains the opportunity to win customers in the long term.

Generally speaking, the goal of public relations is to make your brand or company appear as positively as possible to the public. The public includes partners, customers, media representatives, and even your own employees.

The primary goal of marketing is to market the company’s products or services in order to increase sales. Supporting sales is also an important task. PR therefore falls within the scope of marketing and is often associated with it, but the goals of the two areas are completely different.