A whitepaper is an informative document often created by companies or organizations to introduce a complex topic or a new concept. Whitepapers are usually well researched and provide in-depth knowledge on a specific topic. They are often used as a sales tool to give potential customers a deeper insight into the company and its products or services.
Whitepapers are a popular method for covering complex topics in detail while capturing the reader’s attention. Due to their detailed and well-founded character, they can make a valuable contribution to corporate marketing. They serve to inform the reader about a specific topic and at the same time strengthen the company’s image as a competent contact. However, the creation of a whitepaper involves a certain amount of effort. For example, the topic must be carefully researched and prepared. The writing style should also be convincing so that the whitepaper captivates the reader right from the start. Taken together, all these aspects make it clear why it is worth the effort to create a whitepaper. Because only a well-done whitepaper can achieve the desired effect and help the company stand out from the competition.
A whitepaper is an important corporate marketing tool that contains a lot of facts and data about a specific topic. It is usually written in a corporate style and is designed to give the reader the opportunity to read at their leisure. A whitepaper can cover different topics:
There are no set rules for creating a white paper. However, it should contain all the important facts and data on your chosen topic.
To be considered a good white paper, it must meet some important criteria:
A good whitepaper is above all clear, understandable and informative. Only if it meets these criteria can it be truly helpful and convince the reader.
For the creation of your whitepaper we can give you a few points to help you:
Need inspiration for a whitepaper? Check out our search engine optimization whitepaper for an example 😉
You want to learn more about exciting topics?