What is an SEO analysis?
As a basis for a good search engine optimization, an SEO analysis or an SEO audit is necessary. It helps you to improve your ranking in the SERPs of the search engines.
The SEO analysis gives you information about the errors and weaknesses of your website in relation to its findability in the organic search results. With the help of the analysis, you can then optimize your site according to these points.
What is an SEO Audit and how does it work?
During an SEO audit, many different factors are analyzed. Because if you don’t know where there are problems with your website, you can’t do anything about it.
You can ask yourself the following questions during an SEO analysis:
Does my website have a responsive design?
Is the technology used up to date?
Is the website code as simple as possible?
Is the site navigation clear and logical?
Are the right keywords being used?
Is the written content unique and takes into account the search intent?
Are the contents of the website up-to-date?
Is the metadata all filled in correctly?
Does the website have backlinks?
Is the page well linked internally?
From the results, a concrete strategy can be derived to generate a better ranking and more traffic.
It is advisable to do an SEO analysis at regular intervals.Search engine optimization is an ongoing process, because the search engines are also evolving. When optimizing your website, you should always stay on the ball and work according to the latest standards – so you are guaranteed a good ranking!
Why should you perform an SEO analysis?
You should definitely perform an SEO analysis for your business website to improve your website’s ranking in search engine results and generate more organic traffic. Here are some reasons why an SEO analysis is essential:
Keyword Optimization: an SEO analysis helps identify the right keywords and place them strategically in the content. This improves the visibility of the website in search results and increases the chances that potential customers will take notice.
On-page optimization: By analyzing the website structure, content and other technical aspects, an SEO analysis can identify weaknesses and provide recommendations for improved on-page optimization. This includes optimizing titles, meta tags, URL structure, internal linking and much more.
User experience: An SEO analysis also considers the user experience on the website. User-friendly navigation, fast load times, responsive design, and high-quality content are critical factors that influence rankings. An analysis can reveal problems and suggest improvements to optimize the user experience.
Competitor analysis: An SEO analysis often includes an analysis of competitors. This gives the company insight into the SEO strategies of its competitors and allows it to learn from them. Opportunities can be discovered to stand out and gain competitive advantage.
Long-term SEO strategy: A thorough SEO analysis lays the foundation for a long-term SEO strategy. It allows you to plan and implement specific optimization measures to continuously achieve better results. Regular analysis and adjustments keep the company up to date with the latest SEO developments and allow it to adapt its strategy accordingly.
More traffic and customers: Through improved visibility in search engine results and a better user experience, an optimized website attracts more qualified traffic. This can lead to a higher number of conversions, customers and sales.
ROI improvement: SEO analysis helps evaluate the effectiveness of previous SEO efforts and improve return on investment (ROI). By identifying optimization potential and implementing targeted measures, you can use your resources more efficiently and achieve better results.
When is the best time for an SEO analysis?
Here the answer is very clear – there is no perfect time to start an SEO analysis.
If your website is just starting out, you should work on its optimization from the beginning and constantly. With existing pages, it is important to regularly check them for improvement potential and, if necessary, make an optimization afterwards.
Especially in the field of search engine optimization there are many tools available. For a first overview, we recommend you take a look at Google‘s Webmaster Tools:
Google Analytics is a free tool that is very well suited to start the first web analysis of your website. You get an overview of what users do on your site, how long they stay and which pages are called particularly often.
Google Search Console
The Google Search Console shows you which pages are experiencing problems in Responsive Design. You can also see a summary of which keywords your pages rank for. This tool is more technically oriented and shows you your website from the googlebot point of view.
Google PageSpeed Insights
The loading speed of a website is also an important ranking factor and is taken into account in the SEO analysis. The Google PageSpeed Insights give you important information about how well your site is doing and where you can still optimize the PageSpeed.
You want to optimize the content of your site? We have also written a summary for you for keyword research with the appropriate tools.
SEO Analysis vs. SEO Check
During an SEO analysis, your site is analyzed in detail and checked for heart and kidney. In-depth information and suggestions for improvement are collected. An SEO check, on the other hand, is more superficial and not as in-depth. In an SEO check, not all factors of an SEO analysis are examined.
Ready to unleash the full potential of your website and climb to the top of the search engine rankings? Let us help you! Contact us and together we’ll take your website to the next level. 🚀💙