Google expands advertising in AI Overviews and AI Mode
Google is intensifying the integration of advertising into its AI-powered search functions. This means you can now also place your ads in AI Overviews and AI Mode. Find out more here.
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eo:news
Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
20 years of YouTube: How a zoo video changed moving images
YouTube is turning 20 and looking back on an impressive journey: from its first unassuming zoo video to the world's largest video platform. But what makes YouTube what it is today, and what innovations will shape its future? A look back at 20 years of the moving image revolution, the creator economy, and new trends.
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Meta AI in everyday life: Practical or problematic?
Meta is introducing Meta AI, an AI chatbot for WhatsApp, Facebook, and Instagram. What can the new feature do, how do you use it, and how can you protect yourself from data usage? Here is an overview of everything you need to know about features and data protection.
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The Repeated Pronouncements of SEO’s Death: A Historical Analysis
The claim that search engine optimization (SEO) is dead is a recurring theme in our industry. We have analyzed this statement and say - SEO is not dead! A detailed overview can be found here.
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Google Core Update March 2025 completed: What you should know
Google's Core Update from March 2025 is complete – with significant effects on forums and community pages. Read our summary to find out what has changed and what SEOs should be aware of now.
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eology receives top awards from Google, Microsoft and BVDW
We have received top honors from Google, Microsoft and the BVDW. Find out what these are and how our customers benefit from them here.
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AI Legal Day by Digital Beat – Legal Aspects of Artificial Intelligence
AI is indispensable in (office) life: it automates, analyzes and supports decisions – similar to how the PC once did. The Nobel Prizes in 2024 will show its growing role in research. Learn more about Digital Beat's AI Legal Day, where experts discuss legal challenges in copyright, data protection and regulation.
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Meet us at OMR 2025!
On May 6 and 7, 2025, we look forward to seeing you at OMR 2025 in Hamburg at our booth I02 in hall B6. Take your chance to get expert knowledge and network. Will you be stopping by?
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ChatGPT and AI chatbots: influence on search behavior and web traffic
ChatGPT & AI chatbots are changing search behavior! While Google continues to dominate, traffic via AI is growing rapidly. Studies show that AI-supported queries are longer and more interactive. Learn more about the differences, effects on link building and off-page SEO, and how they can benefit your SEO strategy!
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SEO experts swear by these 8 SEO tools
Without the right SEO tools, analysis, optimization and monitoring would hardly be possible efficiently. We asked our SEO team and summarized the insights for you here.
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Optimization of content for AI-supported search and digital assistants
In his article on Search Engine Land, Jed White provided important insights into how to use AI search. While conventional SEO strategies continue to be important, new optimization methods that are specifically geared to AI-supported search systems are gaining relevance.
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AI challenger from China causes a stir
The Chinese AI start-up DeepSeek is causing a stir with its new model DeepSeek-R1. The open-source AI offers powerful text and code generation, efficient logical reasoning and represents a cost-effective alternative to GPT-4. Find out what the model can do!
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