Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
The claim that search engine optimization (SEO) is dead is a recurring theme in our industry. We have analyzed this statement and say - SEO is not dead! A detailed overview can be found here.
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Google's Core Update from March 2025 is complete – with significant effects on forums and community pages. Read our summary to find out what has changed and what SEOs should be aware of now.
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We have received top honors from Google, Microsoft and the BVDW. Find out what these are and how our customers benefit from them here.
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AI is indispensable in (office) life: it automates, analyzes and supports decisions – similar to how the PC once did. The Nobel Prizes in 2024 will show its growing role in research. Learn more about Digital Beat's AI Legal Day, where experts discuss legal challenges in copyright, data protection and regulation.
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On May 6 and 7, 2025, we look forward to seeing you at OMR 2025 in Hamburg at our booth I02 in hall B6. Take your chance to get expert knowledge and network. Will you be stopping by?
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ChatGPT & AI chatbots are changing search behavior! While Google continues to dominate, traffic via AI is growing rapidly. Studies show that AI-supported queries are longer and more interactive. Learn more about the differences, effects on link building and off-page SEO, and how they can benefit your SEO strategy!
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Without the right SEO tools, analysis, optimization and monitoring would hardly be possible efficiently. We asked our SEO team and summarized the insights for you here.
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In his article on Search Engine Land, Jed White provided important insights into how to use AI search. While conventional SEO strategies continue to be important, new optimization methods that are specifically geared to AI-supported search systems are gaining relevance.
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The Chinese AI start-up DeepSeek is causing a stir with its new model DeepSeek-R1. The open-source AI offers powerful text and code generation, efficient logical reasoning and represents a cost-effective alternative to GPT-4. Find out what the model can do!
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TikTok is shutting down in the US, while Instagram is coming out on top with new features such as the 3:4 profile grid, a dislike function for comments and the new “Edits” app for video editing. An exciting year for social media – read all about the updates here!
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Meta has announced the release of its latest AI model, Llama 4, for early 2025. Find out what technical advances the further development of the model entails and what new possibilities await businesses and developers.
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In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links.
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