Movember at eology: Strong together for men’s health
Movember is a global charity movement dedicated to men's health. Our eos team worked hard in November 2025—with impressive moustache looks and lots of exercise! Find out more here.
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eo:news
Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
Social Media Trends – these developments should be taken into account in social media marketing!
Social media has long been more than just entertainment—platforms such as TikTok, Instagram, and Pinterest are evolving into dynamic discovery platforms where users search specifically for ideas, products, or solutions. Learn more about social media trends for 2026 here.
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Stellar Tech publishes study: How the industry uses AI in influencer marketing
A new international study by Stellar Tech shows that artificial intelligence has long been an integral part of the industry. Find out how creators and marketers are using AI and what our eo expert thinks about it.
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Google brings AI mode to Germany
The new Google AI mode provides answers directly in the search results. This speeds up the classic Google search, but poses major challenges for publishers. Learn more!
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Buy now – ChatGPT becomes a shopping platform
ChatGPT becomes a digital shopping advisor: With product carousels, instant checkout, and direct purchase processing, the chat is evolving from a research tool to a shopping destination.
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New study provides detailed insights into ChatGPT usage
A new study by OpenAI provides exciting insights into the use of the AI tool. It shows which age groups dominate, which tasks are the focus, and what opportunities arise for marketers and online strategies.
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Official TikTok Media Buying Certification: New standards for our agency
With Media Buying certification, we have earned the seal of approval for in-depth expertise on one of the world's most exciting platforms. For you, this means campaigns that are more creative, smarter managed, and delivered exactly where they need to be—to over 1.6 billion TikTok users worldwide.
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AI Max ads on Google: What’s changing
AI Max is a new upgrade for search campaigns that uses AI to automatically optimize ads and landing pages. The goal: greater reach, better conversions, and less manual effort. Learn more here!
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GPT-5: The next generation of AI for more accurate, secure and natural interaction
With GPT-5, OpenAI is setting new standards for AI-powered communication. The model delivers more accurate responses, reduces hallucinations by up to 70%, offers greater safety when dealing with sensitive topics, and impresses with a more natural, less flattering style. Learn more here.
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Social media check: Which content for which platform?
Reels for Instagram, carousel posts for LinkedIn, and texts on Threads? What are the latest content trends for social media platforms? We've summarized everything for you.
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Instagram content soon visible in Google search
Public Instagram posts will now be visible directly via Google search. For companies and creators, this opens up new opportunities for reach outside the platform, while users are asking themselves: What will happen to my privacy? We have summarized the most important information for you
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Google Lens in YouTube Shorts: Visual search enhances short video experience
Google is expanding the functionality of YouTube Shorts by integrating Google Lens, enabling visual search within Shorts. Find out more here.
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