eo:news

SMITH is a new algorithm that, like BERT, focuses on semantic relationships. Unlike the predecessor algorithm, SMITH is no longer focused on and limited to understanding individual sentences, but is also supposed to be able to interpret longer texts. ... Continue reading

The social media platform Snapchat is expanding its e-commerce functions. In the future, Bitmojis will also be able to wear branded clothing. A specially designed virtual shopping mall is to be integrated into the platform for this purpose. ... Continue reading

You may already know it: Google Ads Editor - a downloadable application where you can manage your Google Ads campaigns. Advertisers often use it because they find it more efficient to manage their ads in the editor rather than through the web interface. So far so good. But now Google announced an update and this new version promises a lot! Click here to find out what. ... Continue reading

The new year is just around the corner. It is therefore all the more important to be prepared for the SEO trends that await us. In this article we explain what will be important in 2021 and what you should pay special attention to! ... Continue reading

Microsoft wants to launch its own free website analytics tool. The name of it: Microsoft Clarity. The tool is supposed to inform you or give you “clarity” about what users are doing on your website and how they interact with it. You want to get more information? Then go along! ... Continue reading

There are new fees: In the UK, Turkey and Austria, a digital tax will be due from 01.11.2020, which Google will pass on one-to-one to its Google Ads customers. Click here to find out what's behind it! ... Continue reading

Until now, you could only manage Facebook and Instagram through Pages Manager or Creator Studio. Now, Facebook has released a Business Suite that houses both platforms and allows for centralized management. Learn all about Facebook's new magaging tool here! ... Continue reading

With the latest update, Google has improved its search algorithm yet again. The technology used is called BERT and is intended to ensure that the search engine understands entire sentences better in the future. Read this article to get everything you need to know about! ... Continue reading

Google Lighthouse advises to add the attribute rel="noopener" to external links. This new attribute seems to be very important for the search engine. Here's why! ... Continue reading