Google Analytics 4 – the new generation of web analytics

As of July 01, 2023, quite a few things will change at Google Analytics. The search engine giant's analytics tool, Google Analytics 4, will then be used as the main tool for data analysis. No more data will then be processed in the original Universal Analytics. Consequently, this will be completely replaced by Google Analytics 4. In order to already know what is important, you will get the most important information directly from us here. ... Continue reading

04.05.2022 06 min
Google Analytics 4 – the new generation of web analytics

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