Google brings AI mode to Germany
The new Google AI mode provides answers directly in the search results. This speeds up the classic Google search, but poses major challenges for publishers. Learn more!
| 03 min |
eo:news
Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
Buy now – ChatGPT becomes a shopping platform
ChatGPT becomes a digital shopping advisor: With product carousels, instant checkout, and direct purchase processing, the chat is evolving from a research tool to a shopping destination.
| 02 min |
New study provides detailed insights into ChatGPT usage
A new study by OpenAI provides exciting insights into the use of the AI tool. It shows which age groups dominate, which tasks are the focus, and what opportunities arise for marketers and online strategies.
| 02 min |
Official TikTok Media Buying Certification: New standards for our agency
With Media Buying certification, we have earned the seal of approval for in-depth expertise on one of the world's most exciting platforms. For you, this means campaigns that are more creative, smarter managed, and delivered exactly where they need to be—to over 1.6 billion TikTok users worldwide.
| 02 min |
AI Max ads on Google: What’s changing
AI Max is a new upgrade for search campaigns that uses AI to automatically optimize ads and landing pages. The goal: greater reach, better conversions, and less manual effort. Learn more here!
| 02 min |
GPT-5: The next generation of AI for more accurate, secure and natural interaction
With GPT-5, OpenAI is setting new standards for AI-powered communication. The model delivers more accurate responses, reduces hallucinations by up to 70%, offers greater safety when dealing with sensitive topics, and impresses with a more natural, less flattering style. Learn more here.
| 02 min |
Social media check: Which content for which platform?
Reels for Instagram, carousel posts for LinkedIn, and texts on Threads? What are the latest content trends for social media platforms? We've summarized everything for you.
| 02 min |
Instagram content soon visible in Google search
Public Instagram posts will now be visible directly via Google search. For companies and creators, this opens up new opportunities for reach outside the platform, while users are asking themselves: What will happen to my privacy? We have summarized the most important information for you
| 02 min |
Google Lens in YouTube Shorts: Visual search enhances short video experience
Google is expanding the functionality of YouTube Shorts by integrating Google Lens, enabling visual search within Shorts. Find out more here.
| 01 min |
Google expands advertising in AI Overviews and AI Mode
Google is intensifying the integration of advertising into its AI-powered search functions. This means you can now also place your ads in AI Overviews and AI Mode. Find out more here.
| 01 min |
20 years of YouTube: How a zoo video changed moving images
YouTube is turning 20 and looking back on an impressive journey: from its first unassuming zoo video to the world's largest video platform. But what makes YouTube what it is today, and what innovations will shape its future? A look back at 20 years of the moving image revolution, the creator economy, and new trends.
| 02 min |
Meta AI in everyday life: Practical or problematic?
Meta is introducing Meta AI, an AI chatbot for WhatsApp, Facebook, and Instagram. What can the new feature do, how do you use it, and how can you protect yourself from data usage? Here is an overview of everything you need to know about features and data protection.
| 02 min |
