Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links.
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Instagram is testing a feature to help users understand why certain Reels perform better than others. With this feature, Instagram provides targeted insights and practical tips directly in the feed. Find out how it helps creators maximise their Reels reach.
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Artificial intelligence can now also be used for current search queries. With the SearchGPT function, OpenAI is in direct competition with search engine giants such as Google, Bing and Co. Read more about the features now available to users of the free version.
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Google is offering a new feature that allows users to find old versions of websites directly in search results via the Wayback Machine. Find out more about how you can use this function here.
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In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google.
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The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content. Find out more about the core update.
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Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a
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DMEXCO is just around the corner. Our team from the fields of SEO, brand & performance marketing, content creation, content outreach, social media, tracking and analytics will be on hand to answer your questions. Are you coming over?
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Instagram recently introduced a new interactive sticker called Pics Please as part of its latest update to improve user interaction through creative and interactive story features. Learn more about it.
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Customised thumbnails allow creators to select engaging and meaningful images that capture the essence of their videos. Learn more about TikTok thumbnails.
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Google announces that it will abandon continuous scrolling in search results and return to traditional page navigation. Find out more about the impact this could have.
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With a new tool TikTok Creative AI, the app makes work easier for many companies, brands and content creators. The AI-controlled assistant is designed to support content creators in their work. Find out more here.
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