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Public Instagram posts will now be visible directly via Google search. For companies and creators, this opens up new opportunities for reach outside the platform, while users are asking themselves: What will happen to my privacy? We have summarized the most important information for you … Continue reading
Google is expanding the functionality of YouTube Shorts by integrating Google Lens, enabling visual search within Shorts. Find out more here. … Continue reading
Google is intensifying the integration of advertising into its AI-powered search functions. This means you can now also place your ads in AI Overviews and AI Mode. Find out more here. … Continue reading
Brand storytelling – the art of telling compelling stories authentically – offers a unique strategy for building genuine loyalty and deeper connections. Learn more about it in this guide. … Continue reading
With our tips for the right OnPage optimization you can identify the optimization potential of your site and bring it up to date. Learn which adjustments and measures are important and the right ones for you. … Continue reading
A relaunch is a great way to breathe new life into your website and improve your visibility on search engines at the same time. We explain what an SEO relaunch is, what to look out for and why SEO must play a central role from the outset. … Continue reading