 | Display & Social Ads Wow – we were able to significantly exceed campaign goals for Wilson using social & display ads! 😲 How does that work? Here’s the full story. … Continue reading |
Stories that
tell of success
Our success depends on your success.
Our use case studies speak for themselves, take a look.
Our use case studies speak for themselves, take a look.
 | Paid Ads Consulting Over 40% more conversions? Find out here how we achieved this for authorized.by thanks to paid advertising consulting. … Continue reading |
Our awards
in the spotlight
At eology we have high standards for the quality of our work! We always try to achieve the best for you, and we are fully committed to this every day. To make these quality standards visible to everyone, we are happy to have our work audited by independent institutions.
FAQ: Tracking Agency
What is tracking in online marketing?
Tracking is the systematic recording of user actions on your website or within your campaigns – such as page views, clicks, purchases, or sign-ups. This data forms the basis for informed, data-driven marketing decisions. At eology, we develop customized tracking solutions that make every detail of your digital presence measurable – clean, GDPR-compliant, and tailored to your goals.
What is server side tracking?
With server side tracking, data is no longer transmitted directly from the browser but is instead sent to the platforms via your own server. This makes tracking significantly more robust: it bypasses ad blockers and browser restrictions, provides more comprehensive data, and gives you greater control and better compliance with data protection regulations. This is precisely where one of our strengths lies – we’re experts at managing even complex data streams through server side tagging.
What does a tracking & analytics agency do?
A tracking and analytics agency ensures that your data is accurately collected, correctly interpreted, and translated into concrete recommendations for action. This includes designing the tracking setup, technical implementation, monitoring, and in-depth analysis of your digital performance. At eology, Kai Wenzel’s team brings together true tracking and analytics professionals who use precise data interpretation to achieve the greatest possible success for you.
What role does AI play in tracking & analytics?
AI is a real game-changer in tracking and analytics: it helps analyze large and complex data sets more quickly, identify patterns more reliably, and predict trends with greater precision. We use AI tools strategically to manage even the most complex data streams and extract actionable insights from your data faster. The strategy and interpretation remain in experienced hands.
Still have questions? Let us know what’s on your mind! During our first conversation, we’ll work together to figure out where you stand and what will help you move forward.
Contact directlyHappy
Faces
We are happy because our customers are happy. Because our ultimate goal is to be a long-term partner in order to achieve the best results together.
Christine Detzkeit Management Ambiente Direct GmbH
eology is not only a valuable sparring partner for us when it comes to SEO, but also delivers creative and profound content concepts that bring us significantly forward.
Heiko Geyer Management E-Commerce Estella GmbH
The experts at eology don’t deliver off-the-shelf SEA packages, but make recommendations tailored to our own company and take care of our individual needs. I am very satisfied with the cooperation!
Konstantin Sobon Marketing Executive DACH Wilson / Amer Sports Deutschland GmbH
eology made a very serious impression throughout the entire project and provided the Wilson brand with the best possible advice. We were also able to rely on the team we put together at all times and even last-minute changes were always carefully implemented. The know-how was noticeable from the first conversation and communication via email or calls ran smoothly. We look forward to future projects with eology.
Ann-Kristin Hübscher Online Marketing Manager WAREMA Renkhoff SE
With eology, we have a real sparring partner at our side in SEA, who supports us with a clear strategy and brings in fresh ideas. The open communication and the fun we have working together make eology the perfect match for us.
Anna Seibel Campaign-Manager Online-Marketing Hailo-Werk Rudolf Loh GmbH & Co.KG
For a year now, we have had eology at our side, a partner with a wealth of expertise. This has enabled us to successfully take our tracking to the next level and optimise our entire performance marketing.
Tracking &
Analytics
With a plan
As a team of experts in Tracking & Analytics at eology, we specialise in developing bespoke solutions that enable our clients to closely monitor and optimise their digital performance. By using advanced technologies and detailed analyses, we provide valuable insights that enable data-driven decisions and continuous improvements to marketing strategies.
Kai Wenzel Head of Paid Advertising
Kai Wenzel’s team brings together tracking and analytics professionals. Our aim is to achieve the greatest possible success for our customers through precise data interpretation and to effectively support their marketing goals.
