| 11.04.2022 | 06 min |
Last year MUM, this year Multisearch – Google is expanding its search functions and constantly improving its own algorithm. In addition to multimodal searches using the MUM algorithm, i.e. searches that draw information from more than one source or language, Google’s Multisearch now combines image and text searches. For search engine users, this means that in the future, a search on the web can take place via an image and then be strongly segmented or refined by a text entry. Here we tell you in detail what to expect!
The Google Lens function has been around since 2017. This is accessible via the Google app, which you can use via your smartphone. You can use it to visually analyze different aspects. After these analyses, Google will suggest suitable search results to you. You have two options to use Google Lens:
You have the following functions when you use Google Lens:
Insight into the various functions of Google Lens, source: ©Google
Until now, Google Lens has been independent of web search – but Multisearch is now set to change that. By combining image and text searches, matching results are also combined. In contrast to what you are used to, you now have the option of using more than just text for your search queries. This is especially helpful when searching for products or items.
A special feature: Multisearch also allows you to search for specific patterns. For example, if you see a wallpaper somewhere whose pattern would look good on your sofa, you can take a picture of it. You can then refine your search using the keyword “sofa”, which you can add by swiping up and clicking the “+ Add to your search” button. Google’s Multisearch then applies the pattern it recognizes in the photo and combines it with your text search query to give you the best possible result. Similarly, Multisearch can be used, for example, if you already like a product very much but would like it in a different color. In this case, you specify which color you are looking for via the text search.
Even if the benefit for online shopping is clearly in the foreground, Multisearch has many other fields of application. These include, for example, care instructions for plants or obtaining background details for city tours or travel. The resulting potential is therefore enormous and extends to far more sectors than just e-commerce.
However, the whole thing has one disadvantage (yet): The new Multisearch is currently only available in English and only on the US market. It is not yet possible to say exactly when it will be available in Germany. Presumably, the beta test run has to be waited for before a worldwide rollout.
Lara Meyer hat ihr Bachelorstudium der Betriebswirtschaft, Schwerpunkt Betriebswirtschaft der Medien, an der FH in Würzburg abgeschlossen. Als Teil des eology-Marketing-Teams kümmert sie sich um die Verbreitung des gesammelten eology-Wissens, indem sie ihr Know-how in Magazinen, Blogs und Zeitschriften teilt.
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