eo:news

Google discontinues continuous scrolling in SERPs

Google announces that it will abandon continuous scrolling in search results and return to traditional page navigation. Find out more about the impact this could have.

TikTok Creative AI: New Creative Assistant optimises your content

With a new tool TikTok Creative AI, the app makes work easier for many companies, brands and content creators. The AI-controlled assistant is designed to support content creators in their work. Find out more here.

Apple announces “Apple Intelligence”

Apple is about to make significant technological progress with the release of iOS 18. At the centre of these innovations is the "Apple Intelligence" initiative. Read the article to find out what this means and what new AI functions will be available.

Custom GPT from OpenAI – Do you use this extension?

Custom GPTs are customised versions of ChatGPT that can be developed specifically for certain tasks and requirements. Unlike the previous Custom Instructions, Custom GPTs offer deeper and more versatile customisation. Find out here what you can use Custom GPTs for.

Google Helpful Content Update September 2023

Google Helpful Content Update September 2023 The Google Helpful Content Update in September shows far-reaching effects on the visibility and ranking of websites in search results. The update aimed to improve the quality of search results for users by penalising websites with low-quality content and excessive advertising. Click in now and learn more.

Custom Instructions: Improved response quality for SEOs

The response quality for SEOs has been further improved with the introduction of "Custom Instructions" on ChatGPT. Learn more about this technology here.

Google is testing Quick Read Label in SERPs

Google is testing a brand new feature within its search engine that shows users whether an article is quick to read or not. The Quick Read Label appears directly under the description in the SERPs and identifies articles that have a reading time under 5 minutes. Learn more about it here.

Google will stop supporting third party cookies at the end of 2024

Originally, the search engine giant Google planned to end support for third-party cookies in Chrome in early 2020, but this has now been moved to 2024. What this means for you, we reveal here in detail!

Search Console reports simplified

Google simplifies the Search Console reports and announces the implementation of the changes for all properties in the coming months. What this means for you and what changes are planned, we tell you here in detail!

Google Analytics 4 – the new generation of web analytics

As of July 01, 2023, quite a few things will change at Google Analytics. The search engine giant's analytics tool, Google Analytics 4, will then be used as the main tool for data analysis. No more data will then be processed in the original Universal Analytics. Consequently, this will be completely replaced by Google Analytics 4. In order to already know what is important, you will get the most important information directly from us here.

Google Lens Multisearch – This is what the update brings with it!

Last year MUM, this year Multisearch - Google is expanding its search functions and constantly improving its own algorithm. In addition to multimodal searches, which were made possible by the MUM algorithm, Google's Multisearch now combines image and text searches. For search engine users, this means that in the future, a search on the web can take place via an image and then be strongly segmented or refined by a text entry. Here we tell you in detail what you can expect!

Automatic subtitles for videos: Instagram launches new feature!

Instagram has been testing the automatic generation of captions in different video formats for some time now. Since May 2021, Instagram users and influencers in selected countries have been able to use the captions sticker in their Stories. Since summer 2021, automatic subtitles for other video formats have also been tested in English-speaking countries. Now, the long-awaited caption feature is also coming for feed videos in German-speaking countries.