Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
Custom GPTs are customised versions of ChatGPT that can be developed specifically for certain tasks and requirements. Unlike the previous Custom Instructions, Custom GPTs offer deeper and more versatile customisation. Find out here what you can use Custom GPTs for.
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Google Helpful Content Update September 2023 The Google Helpful Content Update in September shows far-reaching effects on the visibility and ranking of websites in search results. The update aimed to improve the quality of search results for users by penalising websites with low-quality content and excessive advertising. Click in now and learn more.
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The response quality for SEOs has been further improved with the introduction of "Custom Instructions" on ChatGPT. Learn more about this technology here.
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Google is testing a brand new feature within its search engine that shows users whether an article is quick to read or not. The Quick Read Label appears directly under the description in the SERPs and identifies articles that have a reading time under 5 minutes. Learn more about it here.
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Originally, the search engine giant Google planned to end support for third-party cookies in Chrome in early 2020, but this has now been moved to 2024. What this means for you, we reveal here in detail!
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Google simplifies the Search Console reports and announces the implementation of the changes for all properties in the coming months. What this means for you and what changes are planned, we tell you here in detail!
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As of July 01, 2023, quite a few things will change at Google Analytics. The search engine giant's analytics tool, Google Analytics 4, will then be used as the main tool for data analysis. No more data will then be processed in the original Universal Analytics. Consequently, this will be completely replaced by Google Analytics 4. In order to already know what is important, you will get the most important information directly from us here.
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Last year MUM, this year Multisearch - Google is expanding its search functions and constantly improving its own algorithm. In addition to multimodal searches, which were made possible by the MUM algorithm, Google's Multisearch now combines image and text searches. For search engine users, this means that in the future, a search on the web can take place via an image and then be strongly segmented or refined by a text entry. Here we tell you in detail what you can expect!
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Instagram has been testing the automatic generation of captions in different video formats for some time now. Since May 2021, Instagram users and influencers in selected countries have been able to use the captions sticker in their Stories. Since summer 2021, automatic subtitles for other video formats have also been tested in English-speaking countries. Now, the long-awaited caption feature is also coming for feed videos in German-speaking countries.
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Those who belong to the top 3% of Google Partners achieve Premium status. This not only conveys a special strategic partnership between Google and the respective company, but also shows that the company is one of the leaders in its industry. In 2022, eology achieves this status again. Read everything you need to know about Google's Premium program here.
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Last year in March, Google announced that personalized advertising and third-party cookies would be dispensed with in the future. Then in April came the cookie alternative: FLoC – Federated Learning of Cohorts. But that is now also over! Google stops FLoC and will be oriented to Topics in the future. Find out here what this means and how the innovation will change targeting in the future!
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Content Creator bemängeln es schon länger: mangelnde (finanzielle) Wertschätzung ihrer Inhalte auf Instagram. Aus diesem Grund plant die Plattform nun eine kostenpflichtige Abofunktion für Influencer, um diesen ein stabiles Einkommen zu ermöglichen. Was das für Content Creator und Nutzer zukünftig bedeutet, erfährst Du hier!
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