| | SEO Consulting Over 226 % higher domain visibility! You can find out how we achieved this for Lexware through search engine optimization here. … Continue reading |
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Our use case studies speak for themselves, take a look.
| | SEO strategy More than 4 million impressions in the story directory. Find out how we achieved this for BRAUN Hamburg through SEO here. … Continue reading |
| | SEO Consulting The kinoundco.de website was barely visible on the web when we started working together in 2016. Find out here how we were able to change that! … Continue reading |
Classic SEO vs. AI SEO
Classic SEO and AI SEO are based on the same fundamentals: keyword sets, technical optimization, high-quality content and backlinks remain crucial. The difference lies in the weighting. AI-powered search engines favour content that is semantically clear, uses short and understandable sections, answers questions directly in a FAQ format and is supported by schema markup and citable sources.
With our AI search analysis, we lay the foundation for your brand to become visible in AI searches: We analyse your competitors and your brand in relevant LLMs and Google AIO, determine the current status of your AIO rankings and check whether your website is optimally crawlable and interpretable for AI systems. In this way, we support you in becoming a brand that is recognised, mentioned and preferred by AI.
We develop your SEO further towards GEO!
- Status quo: You get a clear overview of your current brand performance, see how visible you are compared to your competitors, and find out whether your website is technically ready for AI-powered search engines.
- Optimization: We optimize your existing content for AI, leverage LLMO, develop new formats and structures, and ensure that your brand is better recognised and displayed in generative search systems.
- Monitoring: You benefit from continuous monitoring of your brand presence – including search volumes, mentions and citations – so that your visibility grows sustainably.

GEO – Visibility for your brand
Strong SEO is the foundation for visibility in AI searches. Without a solid foundation consisting of a keyword set, technical optimization, high-quality content and backlinks, AI visibility will not work. GEO (Generative Engine Optimization) addresses precisely this issue and specifically expands SEO for AI-supported search systems such as Google AIO or LLMs.
FAQ: SEO and GEO Agency
An SEO and GEO agency ensures that your brand is visible both in traditional Google search results and in AI-generated answers from ChatGPT, Perplexity or Google AI Overviews. SEO (Search Engine Optimisation) optimises content and technical aspects for search engine rankings. GEO (Generative Engine Optimisation) builds on this foundation with semantic structures, FAQ formats, schema markup and citable sources, so that AI systems recognise your brand, classify it correctly and feature it in their responses. At eology, we combine both disciplines, because without a solid SEO foundation, sustainable AI visibility cannot be achieved.
SEO is optimised for traditional search results, whilst GEO focuses on AI-generated answers. SEO relies on keywords, backlinks and technical performance to appear in Google rankings. GEO works with semantic depth, entity building, structured data and establishing your brand as a citable authority within Large Language Models (LLMs). Both disciplines complement each other: GEO does not work without an SEO foundation, and SEO alone is no longer sufficient because more and more users are obtaining answers directly from AI tools without clicking on traditional search results.
The cost of SEO and GEO varies from case to case, as we tailor our services specifically to you, your website and your goals. The measures that are actually suitable depend on the size of your business, the level of competition and the amount of work involved – so it’s best to get in touch with our sales team. We’ll take a look at your site and give you specific advice on what makes sense for you.
measures to take effect?
SEO and GEO are not short-term fixes, but strategic investments in your long-term visibility. How quickly results are achieved depends heavily on your starting point, the level of competition and the scope of the measures taken. The key point is this: SEO and GEO are ongoing processes. If you want to remain visible in the long term, you need continuous optimisation, content management and monitoring. That is precisely our approach at eology.
Any questions? Drop us a line and let us know what’s on your mind! During our first chat, we’ll work out together where you’re at and what will help you move forward.
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With Christian Stephan – Head of SEO at eology for 10 years – we have an absolute SEO veteran in our team. The strategist keeps a cool head even on large projects or in competitive markets and provides you or us colleagues with new ideas.








