With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect! ... Continue reading
24 min |
With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect! ... Continue reading
24 min |
Social networks are becoming increasingly popular. It is therefore all the more logical to address potential customers there with social ads. But which platforms are there and what do they offer your company? We give you an overview here! ... Continue reading
19 min |
Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading
16 min |
SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue reading
18 min |
There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization! ... Continue reading
20 min |
A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading
14 min |
The whole world is smart - smart technology as well as its users - so why not use smart shopping campaigns on Google? In this post, we'll not only show you the pros and cons of this type of campaign, we'll also give you step-by-step instructions on how to create and optimize them. Click your way through! ... Continue reading
17 min |
Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews! ... Continue reading
18 min |
Pagespeed, the speed at which your website loads, has long since become an essential quality criterion. For this reason, it is important that you analyze and optimize the loading time of your website. How to do that, you will learn here in this article! ... Continue reading
16 min |
A customer journey describes the individual steps that a potential customer goes through on his journey through the internet before he finally decides to buy a product or service from a specific company. Find out how personas can help you, what touchpoints there are and what a customer journey map is here! ... Continue reading
20 min |
Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here. ... Continue reading
Algorithm and crawler ensure that you get the right result for your search query. For this, a complex process runs in the background after the search. How exactly this works and what you always wanted to know about Google search, you can find out here! ... Continue reading
18 min |