eo:magazine

Search engine optimization, i.e. the improvement of the website in order to achieve better rankings within Google and the like, has become fundamental when it comes to placing a page on the internet. But in order to even know which optimizations need to be carried out, an extensive analysis of your website is necessary. You can do this with the so-called SEO or website audit. We show you here how to perform this. ... Continue readingHow to get the perfect SEO audit

Surely you have already come across the topic of "content" several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement. ... Continue readingContent optimization – 5 steps to better content

Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future! ... Continue readingImages SEO – How to optimize visual website content for search engines

Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing!  ... Continue readingSocial media marketing – how to use correctly

Anyone who sells online quickly realizes that customers often come from abroad. Globalization is on the rise and, especially on the Internet, there are no longer any borders. Content marketing comes into play when you want to gain an international foothold and reach your potential customers in a targeted manner. In the following, we'll show you how to develop the ideal strategy and give you tips on how to get the most out of your content! ... Continue readingSkillfully distribute content outside Germany thanks to international content marketing

You receive more and more inquiries from potential customers from abroad who would like to purchase your products? You want to expand and make your website and its content available to a wider market? Then you should also prepare it for the international market. You need to take into account different cultural, but also technical and legal circumstances. With the help of the right internationalization and domain strategy, this is no problem - with this article, we will help you find the ideal way for you. ... Continue readingVisible and successful with the right internationalization and domain strategy

To avoid duplicate content and to tell the search engine bots in which language your website is and for which region it is intended, you need the hreflang attribute. In this guide you will learn how to use the attribute to successfully implement international SEO.  ... Continue readingSuccessfully implement international SEO thanks to “hreflang”!

YouTube is now firmly established as a search engine, similar to Google and Co. For this reason, you can also perform search engine optimization on this platform. The YouTube algorithm contains certain factors that influence the visibility of individual videos. What exactly these look like and how you can influence them, you will learn below. ... Continue readingYouTube SEO – Your videos on the way to more visibility!

Search engine advertising is a quick way to generate attention. However, there are some pitfalls that you should know before you use it. We show you how to use SEA skillfully! ... Continue readingSEA Know-How: How to use search engine advertising unerringly!

Social networks are becoming increasingly popular. It is therefore all the more logical to address potential customers there with social ads. But which platforms are there and what do they offer your company? We give you an overview here! ... Continue readingOverview: These social ads are right for your business!

SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue readingThe 1×1 of SEO texts – Insights from practice

With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect! ... Continue readingYour ultimate guide to page experience update and core web vitals!