The definition encompasses strategic positioning that builds trust and reputation over the long term and offers an opportunity to clearly differentiate oneself from the competition and assume a distinctive role within one's own industry. Further information is available here. ... Continue readingHow can thought leadership create real influence?
| 07 min |
Google is no longer the only relevant search engine; AI-based systems are changing the way we search for and find information. Read our detailed assessment now. ... Continue readingQuo Vadis Search? The evolution of search behaviour in the age of AI and zero-click searches
| 04 min |
Brand storytelling – the art of telling compelling stories authentically – offers a unique strategy for building genuine loyalty and deeper connections. Learn more about it in this guide. ... Continue readingBrand storytelling: How emotional stories are revolutionizing branding and marketing
| 04 min |
The Google concept of experience, expertise, authoritativeness and trustworthiness is not only part of Google's EEAT guidelines, but has long since become the central benchmark for evaluating websites. Learn more about the Google concept, the strategy and the measurability of EEAT. ... Continue readingEEAT: The decisive SEO factor for visibility, trust and success
| 04 min |
Image databases are an indispensable tool in modern online marketing and web design. They offer a wide range of images that can be used for websites, blogs, social media or advertising campaigns. Find out here how to find the right images for your project. ... Continue readingImage databases at a glance: Where can you find the perfect picture?
| 06 min |
Imagine if you could not only sense the thoughts and feelings of your customers, but understand them directly in real time. In our digital world, where social media and online interactions are the bread and butter, social listening is exactly the powerful tool you need. You can find more information and tips here. ... Continue readingFrom data to action: social listening as the key to customer loyalty and market analysis
| 08 min |
In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals. ... Continue readingSocial SEO: The interplay between search engines and social networks
| 06 min |
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue readingWhat you should know about QR code marketing
| 05 min |
The digital landscape is changing rapidly and AI is playing a central role in this transformation. Especially in SEO and content creation, AI has opened up new opportunities. Find out more here. ... Continue readingArtificial intelligence in focus – effective use in SEO & content creation
| 11 min |
The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue readingCorporate influencers: the key to modern online marketing
| 03 min |
LinkedIn Publishing offers a great way to build your network, share expertise and increase your company's visibility on LinkedIn. Learn what's involved in this in-depth article. ... Continue readingLinkedIn Publishing – Use the full potential of your content
| 09 min |
Take your search engine optimization to the next level with storytelling. We show you how it works and what is important here! ... Continue readingLink storytelling and search engine optimization together
| 13 min |
