Content Creation

Content seeding
Content seeding

You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it. ... Continue reading

06 min
Your content strategy: How value-added content works
Your content strategy: How value-added content works

A content strategy is essential if you want your website to not only be found, but also appreciated by visitors. At the core of this is always the question: What do you want to achieve with your content? In your content strategy, you define all the important steps you need to take to achieve your goals. How a strategy can look like, you can learn here. ... Continue reading

05 min
Arouse interest through product descriptions – this is how it works!
Arouse interest through product descriptions – this is how it works!

Product descriptions are essential - customers need information about products before they can even think about making a purchase. Depending on the complexity of the article, sometimes more, sometimes less text is needed on a product page to provide potential buyers with the most important information. Find out here in detail what you need to pay attention to. ... Continue reading

07 min
Content optimization – 5 steps to better content
Content optimization – 5 steps to better content

Surely you have already come across the topic of "content" several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement. ... Continue reading

12 min
Here’s how: Skillfully implement international content
Here’s how: Skillfully implement international content

If you are thinking about using your website content abroad sooner or later, you cannot avoid translations or even the creation of new texts. Internationalized SEO content is indispensable for opening up a new market. However, in order to become sustainably visible there and to reach your new target group, there are a few things you should know about good international content. Because not all countries are the same and not all languages are the same. We tell you what matters! ... Continue reading

17 min
Hit the ground running with social media content
Hit the ground running with social media content

To be successful on social platforms, you need more than "posting something now and then". Sophisticated content strategies that think outside the box help you to perfectly address your target audience and increase your follower count and thus your reach. Learn here how to do it best! ... Continue reading

25 min
The 1×1 of SEO texts – Insights from practice
The 1×1 of SEO texts – Insights from practice

SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue reading

18 min
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