Content Outreach

Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising. ... Continue reading

LinkedIn Publishing offers a great way to build your network, share expertise and increase your company's visibility on LinkedIn. Learn what's involved in this in-depth article. ... Continue reading

Want to market your business but don't know how to reach the right people? Influencer marketing could be an option for you. But what is influencer marketing and how do you get the best results? Click through our detailed article on the topic. ... Continue reading

YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works!  ... Continue reading

Search engine optimization (SEO) is not an end in itself. A good SEO strategy tries to achieve certain corporate goals in interaction with the other online marketing channels. For example, new and returning users should buy products, request product demos, sign up for the company newsletter or download the latest whitepaper via organic search. Find out here how you can successfully measure your measures and performance.  ... Continue reading

You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it. ... Continue reading

An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here! ... Continue reading

If you are thinking about using your website content abroad sooner or later, you cannot avoid translations or even the creation of new texts. Internationalized SEO content is indispensable for opening up a new market. However, in order to become sustainably visible there and to reach your new target group, there are a few things you should know about good international content. Because not all countries are the same and not all languages are the same. We tell you what matters! ... Continue reading

Anyone who sells online quickly realizes that customers often come from abroad. Globalization is on the rise and, especially on the Internet, there are no longer any borders. Content marketing comes into play when you want to gain an international foothold and reach your potential customers in a targeted manner. In the following, we'll show you how to develop the ideal strategy and give you tips on how to get the most out of your content! ... Continue reading

Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading

There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization! ... Continue reading

A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading