Search Engine Optimization

What you should know about QR code marketing
What you should know about QR code marketing

QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading

05 min
Corporate influencers: the key to modern online marketing
Corporate influencers: the key to modern online marketing

The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue reading

03 min
Google for Jobs – How to use the search engine for your job offers
Google for Jobs – How to use the search engine for your job offers

Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. This is a feature within Google Search that aggregates job postings from various job boards, platforms, and career sites. This gives job listings the opportunity to be more visible in search results and reach potential applicants. To be listed on Google for Jobs, job ads on the website must be enriched with structured data. What benefits can staffing (also known as recruiting) gain from this? How does the implementation work? And how do you optimize your job postings for Google search? We'll get to the answers in this post. ... Continue reading

08 min
How to use YouTube marketing wisely
How to use YouTube marketing wisely

YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works!  ... Continue reading

15 min
SEO Reporting: Successfully Measure Measures & Performance
SEO Reporting: Successfully Measure Measures & Performance

Search engine optimization (SEO) is not an end in itself. A good SEO strategy tries to achieve certain corporate goals in interaction with the other online marketing channels. For example, new and returning users should buy products, request product demos, sign up for the company newsletter or download the latest whitepaper via organic search. Find out here how you can successfully measure your measures and performance.  ... Continue reading

Content seeding
Content seeding

You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it. ... Continue reading

06 min
Arouse interest through product descriptions – this is how it works!
Arouse interest through product descriptions – this is how it works!

Product descriptions are essential - customers need information about products before they can even think about making a purchase. Depending on the complexity of the article, sometimes more, sometimes less text is needed on a product page to provide potential buyers with the most important information. Find out here in detail what you need to pay attention to. ... Continue reading

07 min
SEO strategy in 8 steps
SEO strategy in 8 steps

How can I make my website rank higher in Google search results? Surely you have asked yourself this question before. With a well-developed SEO strategy, however, this is not so difficult and effective in the long term. We would like to show you how you can conceptualize your own SEO strategy in just 8 steps, which is suitable for your company and your individual goals. ... Continue reading

17 min
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