Search Engine Optimization

In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here. ... Continue reading

Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more. ... Continue reading

Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. This is a feature within Google Search that aggregates job postings from various job boards, platforms, and career sites. This gives job listings the opportunity to be more visible in search results and reach potential applicants. To be listed on Google for Jobs, job ads on the website must be enriched with structured data. What benefits can staffing (also known as recruiting) gain from this? How does the implementation work? And how do you optimize your job postings for Google search? We'll get to the answers in this post. ... Continue reading

YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works!  ... Continue reading

Search engine optimization (SEO) is not an end in itself. A good SEO strategy tries to achieve certain corporate goals in interaction with the other online marketing channels. For example, new and returning users should buy products, request product demos, sign up for the company newsletter or download the latest whitepaper via organic search. Find out here how you can successfully measure your measures and performance.  ... Continue reading

You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it. ... Continue reading

Product descriptions are essential - customers need information about products before they can even think about making a purchase. Depending on the complexity of the article, sometimes more, sometimes less text is needed on a product page to provide potential buyers with the most important information. Find out here in detail what you need to pay attention to. ... Continue reading

An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here! ... Continue reading

How can I make my website rank higher in Google search results? Surely you have asked yourself this question before. With a well-developed SEO strategy, however, this is not so difficult and effective in the long term. We would like to show you how you can conceptualize your own SEO strategy in just 8 steps, which is suitable for your company and your individual goals. ... Continue reading

In the world of search engine optimization, a lot revolves around a good ranking on Google. Everyone would like their website to appear on the first page of the search results and preferably in a good ranking. But what is this Google ranking all about and how do you get into the top positions of the search results? We would like to give you a few tips and tricks to the hand, with which you can improve your Google ranking sustainably. ... Continue reading

Search engine optimization, i.e. the improvement of the website in order to achieve better rankings within Google and the like, has become fundamental when it comes to placing a page on the internet. But in order to even know which optimizations need to be carried out, an extensive analysis of your website is necessary. You can do this with the so-called SEO or website audit. We show you here how to perform this. ... Continue reading

Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future! ... Continue reading