YouTube is now firmly established as a search engine, similar to Google and Co. For this reason, you can also perform search engine optimization on this platform. The YouTube algorithm contains certain factors that influence the visibility of individual videos. What exactly these look like and how you can influence them, you will learn below. ... Continue reading
With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect! ... Continue reading
Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading
SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue reading
There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization! ... Continue reading
A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading
Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews! ... Continue reading
Pagespeed, the speed at which your website loads, has long since become an essential quality criterion. For this reason, it is important that you analyze and optimize the loading time of your website. How to do that, you will learn here in this article! ... Continue reading
Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here. ... Continue reading
Algorithm and crawler ensure that you get the right result for your search query. For this, a complex process runs in the background after the search. How exactly this works and what you always wanted to know about Google search, you can find out here! ... Continue reading
The website navigation is an important component that not only helps you to get structure into your page, but also increases the usability. What you have to pay attention to, how you can use it perfectly for SEO and much more, you can learn here in our eo:magazine! ... Continue reading
Global SEO helps you to your international success. What you have to do for this, how you proceed best and what specifics there are, you can learn in this article. ... Continue reading