Search Engine Optimization

Are you looking for a tool to optimise your backlink and SEO strategy? Get to know LinkResearchTools (LRT), which offers you in-depth insights into your link profile and helps you identify harmful links and avoid potential Google penalties. ... Continue reading

The Accessibility Strengthening Act is a key element in promoting accessibility in our digital society. The regulatory framework requires all companies and the public sector to make their digital offerings accessible to everyone. Find out more here! ... Continue reading

Originally started as a pure backlink analysis tool, Ahrefs has now developed into one of the most comprehensive SEO platforms on the market. Find out more about the tool here, how you can use it for yourself and what advantages and disadvantages and usage models there are. ... Continue reading

Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance.  ... Continue reading

In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals. ... Continue reading

Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company. ... Continue reading

QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading

The digital landscape is changing rapidly and artificial intelligence (AI) is playing a central role in this transformation. Especially in search engine optimization (SEO) and content creation, AI has opened up new opportunities to increase efficiency and pursue innovative approaches. Find out more here. ... Continue reading

The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue reading

In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here. ... Continue reading

Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more. ... Continue reading

Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. This is a feature within Google Search that aggregates job postings from various job boards, platforms, and career sites. This gives job listings the opportunity to be more visible in search results and reach potential applicants. To be listed on Google for Jobs, job ads on the website must be enriched with structured data. What benefits can staffing (also known as recruiting) gain from this? How does the implementation work? And how do you optimize your job postings for Google search? We'll get to the answers in this post. ... Continue reading