The definition encompasses strategic positioning that builds trust and reputation over the long term and offers an opportunity to clearly differentiate oneself from the competition and assume a distinctive role within one's own industry. Further information is available here. ... Continue reading
| 07 min |
Google is no longer the only relevant search engine; AI-based systems are changing the way we search for and find information. Read our detailed assessment now. ... Continue reading
| 04 min |
The Google concept of experience, expertise, authoritativeness and trustworthiness is not only part of Google's EEAT guidelines, but has long since become the central benchmark for evaluating websites. Learn more about the Google concept, the strategy and the measurability of EEAT. ... Continue reading
| 04 min |
A relaunch is a great way to breathe new life into your website and improve your visibility on search engines at the same time. We explain what an SEO relaunch is, what to look out for and why SEO must play a central role from the outset. ... Continue reading
| 06 min |
Are you looking for a tool to optimise your backlink and SEO strategy? Get to know LinkResearchTools (LRT), which offers you in-depth insights into your link profile and helps you identify harmful links and avoid potential Google penalties. ... Continue reading
| 06 min |
The Accessibility Strengthening Act is a key element in promoting accessibility in our digital society. The regulatory framework requires all companies and the public sector to make their digital offerings accessible to everyone. Find out more here! ... Continue reading
| 03 min |
Originally started as a pure backlink analysis tool, Ahrefs has now developed into one of the most comprehensive SEO platforms on the market. Find out more about the tool here, how you can use it for yourself and what advantages and disadvantages and usage models there are. ... Continue reading
| 06 min |
Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance. ... Continue reading
| 06 min |
In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals. ... Continue reading
| 06 min |
Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company. ... Continue reading
| 06 min |
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading
| 05 min |
The digital landscape is changing rapidly and artificial intelligence (AI) is playing a central role in this transformation. Especially in search engine optimization (SEO) and content creation, AI has opened up new opportunities to increase efficiency and pursue innovative approaches. Find out more here. ... Continue reading
| 11 min |
