An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here! ... Continue reading
| 05 min |
How can I make my website rank higher in Google search results? Surely you have asked yourself this question before. With a well-developed SEO strategy, however, this is not so difficult and effective in the long term. We would like to show you how you can conceptualize your own SEO strategy in just 8 steps, which is suitable for your company and your individual goals. ... Continue reading
| 17 min |
In the world of search engine optimization, a lot revolves around a good ranking on Google. Everyone would like their website to appear on the first page of the search results and preferably in a good ranking. But what is this Google ranking all about and how do you get into the top positions of the search results? We would like to give you a few tips and tricks to the hand, with which you can improve your Google ranking sustainably. ... Continue reading
| 18 min |
Search engine optimization, i.e. the improvement of the website in order to achieve better rankings within Google and the like, has become fundamental when it comes to placing a page on the internet. But in order to even know which optimizations need to be carried out, an extensive analysis of your website is necessary. You can do this with the so-called SEO or website audit. We show you here how to perform this. ... Continue reading
| 15 min |
Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future! ... Continue reading
| 17 min |
Everyone agrees that web controlling makes sense. Especially to keep an eye on channels that require larger budgets, such as Google Ads, Affiliate or SEO. This can be remedied by so-called dashboards, such as those provided by Google Analytics. Now we also have our own dashboard. ... Continue reading
Anyone who sells online quickly realizes that customers often come from abroad. Globalization is on the rise and, especially on the Internet, there are no longer any borders. Content marketing comes into play when you want to gain an international foothold and reach your potential customers in a targeted manner. In the following, we'll show you how to develop the ideal strategy and give you tips on how to get the most out of your content! ... Continue reading
SEO, Search Engine Optimization or Search Engine Optimization - you've probably heard these buzzwords from time to time. But what is behind it? What is SEO and why do you need it? You can read that and much more here. ... Continue reading
| 13 min |
There are many Google updates. But which were the really relevant ones of the past years? Click here to learn how they build on each other and what impact they had. ... Continue reading
| 15 min |
You receive more and more inquiries from potential customers from abroad who would like to purchase your products? You want to expand and make your website and its content available to a wider market? Then you should also prepare it for the international market. You need to take into account different cultural, but also technical and legal circumstances. With the help of the right internationalization and domain strategy, this is no problem - with this article, we will help you find the ideal way for you. ... Continue reading
| 20 min |
To avoid duplicate content and to tell the search engine bots in which language your website is and for which region it is intended, you need the hreflang attribute. In this guide you will learn how to use the attribute to successfully implement international SEO. ... Continue reading
| 18 min |
YouTube is now firmly established as a search engine, similar to Google and Co. For this reason, you can also perform search engine optimization on this platform. The YouTube algorithm contains certain factors that influence the visibility of individual videos. What exactly these look like and how you can influence them, you will learn below. ... Continue reading
| 25 min |
