Programmatic advertising is no longer just a buzzword, but has established itself as a central component of many digital marketing strategies. Learn everything you need to know about this form of advertising in this guide.
| 06 min |
Social commerce enables brands to sell their products directly via platforms such as Instagram, Facebook, and TikTok. Discover how these trends are changing consumer behavior and what opportunities they present for your business!
| 05 min |
The two terms, server side tagging and server side tracking, which are often confused with each other, fulfil different functions. Server side tagging acts as an intermediary between different data sources. Unlike tracking, which focusses on direct communication between servers. Find out more about the advantages of server side tagging here.
| 06 min |
Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company.
| 06 min |
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article.
| 05 min |
The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article.
| 03 min |
In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here.
| 07 min |
Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more.
| 06 min |
The Performance Max campaign, also known as PMax campaign, was introduced by Google in July 2021 as a beta version and released to all advertisers in November 2021. The Performance Max campaign algorithm works on the basis of user signals. Learn more about the history, creation, and analysis of Performance MAX campaigns here.
| 20 min |
Want to market your business but don't know how to reach the right people? Influencer marketing could be an option for you. But what is influencer marketing and how do you get the best results? Click through our detailed article on the topic.
| 11 min |
LinkedIn is the world's largest social professional network, which was founded in the USA in 2002. The now impressive number of 830 million users (as of May 2022) makes LinkedIn attractive for a variety of companies to recruit professionals, promote their products and use targeted advertising in B2B. LinkedIn Ads make it possible to display precisely tailored advertising on the most attractive B2B platform to one or more target groups. Thus, LinkedIn Ads are considered indispensable in the online marketing mix for B2B companies. Find out here how you should best proceed.
| 06 min |
An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here!
| 05 min |
