Want to market your business but don't know how to reach the right people? Influencer marketing could be an option for you. But what is influencer marketing and how do you get the best results? Click through our detailed article on the topic. ... Continue reading

LinkedIn is the world's largest social professional network, which was founded in the USA in 2002. The now impressive number of 830 million users (as of May 2022) makes LinkedIn attractive for a variety of companies to recruit professionals, promote their products and use targeted advertising in B2B. LinkedIn Ads make it possible to display precisely tailored advertising on the most attractive B2B platform to one or more target groups. Thus, LinkedIn Ads are considered indispensable in the online marketing mix for B2B companies. Find out here how you should best proceed. ... Continue reading

An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here! ... Continue reading

Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing!  ... Continue reading

YouTube Ads are an often unjustly underestimated medium, even though they are very versatile. Learn here how you can make your marketing strategy even better with the help of video ads! ... Continue reading

You receive more and more inquiries from potential customers from abroad who would like to purchase your products? You want to expand and make your website and its content available to a wider market? Then you should also prepare it for the international market. You need to take into account different cultural, but also technical and legal circumstances. With the help of the right internationalization and domain strategy, this is no problem - with this article, we will help you find the ideal way for you. ... Continue reading

Search engine advertising is a quick way to generate attention. However, there are some pitfalls that you should know before you use it. We show you how to use SEA skillfully! ... Continue reading

Social networks are becoming increasingly popular. It is therefore all the more logical to address potential customers there with social ads. But which platforms are there and what do they offer your company? We give you an overview here! ... Continue reading

Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading

A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading

The whole world is smart - smart technology as well as its users - so why not use smart shopping campaigns on Google? In this post, we'll not only show you the pros and cons of this type of campaign, we'll also give you step-by-step instructions on how to create and optimize them. Click your way through! ... Continue reading

Google Alerts is a useful tool that helps you keep up to date with all the topics that interest you. Learn how to use this tool, how to use it correctly and how to get the most out of it here! ... Continue reading