SEO, Search Engine Optimization or Search Engine Optimization - you've probably heard these buzzwords from time to time. But what is behind it? What is SEO and why do you need it? You can read that and much more here. ... Continue reading
| 13 min |
There are many Google updates. But which were the really relevant ones of the past years? Click here to learn how they build on each other and what impact they had. ... Continue reading
| 16 min |
What does it look like on your website? Is it just plain text or do you also use lists, graphics, videos, etc. to loosen it up? Here you can find out what types of content there are and why you should rely on them. ... Continue reading
| 16 min |
YouTube Ads are an often unjustly underestimated medium, even though they are very versatile. Learn here how you can make your marketing strategy even better with the help of video ads! ... Continue reading
| 25 min |
To be successful on social platforms, you need more than "posting something now and then". Sophisticated content strategies that think outside the box help you to perfectly address your target audience and increase your follower count and thus your reach. Learn here how to do it best! ... Continue reading
| 25 min |
You receive more and more inquiries from potential customers from abroad who would like to purchase your products? You want to expand and make your website and its content available to a wider market? Then you should also prepare it for the international market. You need to take into account different cultural, but also technical and legal circumstances. With the help of the right internationalization and domain strategy, this is no problem - with this article, we will help you find the ideal way for you. ... Continue reading
| 20 min |
To avoid duplicate content and to tell the search engine bots in which language your website is and for which region it is intended, you need the hreflang attribute. In this guide you will learn how to use the attribute to successfully implement international SEO. ... Continue reading
| 18 min |
YouTube is now firmly established as a search engine, similar to Google and Co. For this reason, you can also perform search engine optimization on this platform. The YouTube algorithm contains certain factors that influence the visibility of individual videos. What exactly these look like and how you can influence them, you will learn below. ... Continue reading
| 25 min |
Search engine advertising is a quick way to generate attention. However, there are some pitfalls that you should know before you use it. We show you how to use SEA skillfully! ... Continue reading
| 17 min |
With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect! ... Continue reading
| 24 min |
Social networks are becoming increasingly popular. It is therefore all the more logical to address potential customers there with social ads. But which platforms are there and what do they offer your company? We give you an overview here! ... Continue reading
| 19 min |
Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading
| 16 min |
