eo:magazine

The whole world is smart - smart technology as well as its users - so why not use smart shopping campaigns on Google? In this post, we'll not only show you the pros and cons of this type of campaign, we'll also give you step-by-step instructions on how to create and optimize them. Click your way through! ... Continue reading

Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews! ... Continue reading

Pagespeed, the speed at which your website loads, has long since become an essential quality criterion. For this reason, it is important that you analyze and optimize the loading time of your website. How to do that, you will learn here in this article! ... Continue reading

A customer journey describes the individual steps that a potential customer goes through on his journey through the internet before he finally decides to buy a product or service from a specific company. Find out how personas can help you, what touchpoints there are and what a customer journey map is here! ... Continue reading

Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here. ... Continue reading

The website navigation is an important component that not only helps you to get structure into your page, but also increases the usability. What you have to pay attention to, how you can use it perfectly for SEO and much more, you can learn here in our eo:magazine! ... Continue reading

Global SEO helps you to your international success. What you have to do for this, how you proceed best and what specifics there are, you can learn in this article. ... Continue reading

What is a sitemap and why do you need it? There are many different types of sitemaps, but each one has a different purpose! To know what you need and when, we give you info here. Click your way in. ... Continue reading

Content is king – this rule has been in place for years. But the best content is useless if no one sees it. This is where content marketing comes into play. Learn in this article how you can be successful through a perfect symbiosis of SEO and content marketing. ... Continue reading

Usability ensures that your website visitors are satisfied and can easily access all the content they want to see. Learn here how to implement usability correctly and what you should pay attention to! ... Continue reading

Google Alerts is a useful tool that helps you keep up to date with all the topics that interest you. Learn how to use this tool, how to use it correctly and how to get the most out of it here! ... Continue reading

Keyword research is an essential part of search engine optimization. Through suitable, relevant keywords you can increase your visibility on the web. Why this is so and how you should proceed, you can read in this magazine article. ... Continue reading