A website loading speed of 10 seconds leads to a 123% higher bounce rate on mobile phones compared to a loading speed of 1 second. This alarming figure strongly emphasizes the need for robust search engine optimization. This is where the Screaming Frog SEO Spider comes in. Learn how to use the tool here.
| 08 min |
LLocal SEO, or local search engine optimization, is an essential part of the online marketing strategy of location-based businesses or search engine listings. It describes the process of optimizing a website to rank higher in search engine results within a specific geographic area. Optimize your website now with our guide.
| 11 min |
In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here.
| 07 min |
A link audit includes the detailed review and analysis of competitors' backlinks compared to your own backlink profile. Learn more about how you can derive your own link marketing strategy from it.
| 07 min |
It is important that you keep an eye on your own backlink profile and check it regularly to prevent negative effects. As so often, the saying "prevention is better than cure" applies here. Learn more about Link Detox and what you can do for a clean link profile.
| 07 min |
Search engine optimization is an important area of online marketing. Many factors must be taken into account and a wide variety of data must be used in order to derive the right measures and strategies and evaluate their results. In order to be able to use and take all this data into account, SEO experts use tools that support them in their work. Find out more.
| 11 min |
Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more.
| 06 min |
The Performance Max campaign, also known as PMax campaign, was introduced by Google in July 2021 as a beta version and released to all advertisers in November 2021. The Performance Max campaign algorithm works on the basis of user signals. Learn more about the history, creation, and analysis of Performance MAX campaigns here.
| 20 min |
Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. Get the answer how to optimize your job postings for Google search in this post.
| 08 min |
Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising.
| 10 min |
Brand marketing is an effective way to increase the success of your business. It doesn't matter whether you run a small or a large company. A strong brand promotes the trust and loyalty of your customers. Through the right combination of strategic planning, visual strength and authentic storytelling, you can take your brand to the next level. Let's explore together how you can best leverage brand marketing for the success of your business.
| 14 min |
Search engine optimization (SEO) is a diverse and complex area of online marketing that has developed significantly in recent years. While the focus used to be mainly on on-page and off-page measures, technical SEO is becoming increasingly important today. Find out more here!
| 08 min |
