| Google Lens in YouTube Shorts: Visual search enhances short video experience Google is expanding the functionality of YouTube Shorts by integrating Google Lens, enabling visual search within Shorts. Find out more here. ... Continue reading
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AI trends 2025: is there no future without artificial intelligence?
The rapid development of AI is continuously revolutionizing a variety of industries and aspects of our daily lives. We have summarized the AI trends for 2025. ... Continue reading
| 05 min |
An overview of Content Trends!
In 2025, a lot is still happening in the content sector. We have summarised some important trends for you that you, as a marketer, should definitely have on your radar this year. ... Continue reading
| 03 min |
These trends will influence the future of e-commerce
Want to know what you need to prepare for in e-commerce right now? From accessibility, artificial intelligence and sustainability to social commerce and AI, there's plenty to keep you on your toes! Find out more about the current trends in e-commerce 2025 here. ... Continue reading
| 03 min |
Paid Advertising Trends
We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
| 10 min |
Meta announces Llama 4: a new milestone in AI development
Meta has announced the release of its latest AI model, Llama 4, for early 2025. Find out what technical advances the further development of the model entails and what new possibilities await businesses and developers. ... Continue reading
| 01 min |
SEO trends: These trends await you in the new year!
The new year is just around the corner. This makes it all the more important to be prepared for the SEO trends that await us. In this article, we explain what will be important in 2025 and what you should pay particular attention to! ... Continue reading
| 09 min |
Link building then and now
In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links. ... Continue reading
| 04 min |
Social Media Trends – these developments should be taken into account in social media marketing!
To remain relevant in the social media landscape, companies and brands must respond flexibly to new trends and technologies. The trends for 2025 are virtual influencers, AI, social SEO and other topics. Find out more about the social media trends for 2025 here. ... Continue reading
| 10 min |
Instagram offers new insights for more reach from Reels
Instagram is testing a feature to help users understand why certain Reels perform better than others. With this feature, Instagram provides targeted insights and practical tips directly in the feed. Find out how it helps creators maximise their Reels reach. ... Continue reading
| 01 min |
SearchGPT: ChatGPT’s new search function
Artificial intelligence can now also be used for current search queries. With the SearchGPT function, OpenAI is in direct competition with search engine giants such as Google, Bing and Co. Read more about the features now available to users of the free version. ... Continue reading
| 01 min |
Google integrates Wayback Machine: Old website versions directly available in the SERPs
Google is offering a new feature that allows users to find old versions of websites directly in search results via the Wayback Machine. Find out more about how you can use this function here. ... Continue reading
| 01 min |
What does the AI search change and what remains?
In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google. ... Continue reading
| 04 min |
