eo:news

Do you already want to know what you need to prepare for in eCommerce in the coming year? From artificial intelligence to influencer campaigns and chatbots, it's all here! Learn more about the 12 upcoming trends in e-commerce 2022 here. ... Continue reading

Google is ready for the upcoming festive season! Even if they are still a few weeks away, the retail sector is already in full swing with the preparations. So that you and your e-commerce business are too, we have put together all the tips for you here. Get ready now for the big Christmas rush! ... Continue reading

There is good news: Our customers confirm our excellent work in all areas in this year's customer survey. We are particularly proud that again this year over 90% of our customers say: "We are satisfied with our cooperation with you!" For all survey participants, we have now donated 400 square meters of forest to protect an animal in Canada. Which animal did our customers choose? Read in now! ... Continue reading

Google announced MUM back in May, but at that time the algorithm was still in the test phase. Now the technology is getting its first application: Covid vaccines. Find out everything you need to know about MUM and its first application here with us! ... Continue reading

For almost a year and a half, the issue of cookieless tracking has hovered like a sword of Damocles over the heads of advertisers and web publishers. Preparations for the end of third-party cookies are burning hot. But now Google is rowing back: the cookie phase-out is being postponed until mid-2023! This was originally scheduled for the end of 2022. ... Continue reading

Many Google partners were unable to achieve the necessary goals to obtain the Google Premium Partner logo last year because of Corona. That's why the program was suspended indefinitely. Now it's back and the new logo is surprisingly coming even this month. All the more we are happy to announce that we will receive it again soon! You can read more about it here... ... Continue reading

There are two big innovations on Google's video platform YouTube: Not only are there changes to YouTube's terms of use and advertising settings, but also a brand-new advertising format! Find out what it's all about in our news. ... Continue reading

Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry! ... Continue reading

Privacy First is Google's motto of the hour. The plan is therefore to move away from third-party cookies and more specifically toward data protection. Nevertheless, targeted advertising does not have to be dispensed with. We explain to you how it will work in the future! ... Continue reading

Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news! ... Continue reading

Google's ultimate goal is to always provide its users with the maximum added value through the SEPRs. For this reason, the SEPRS are extended with "About this result" information, which provides deeper insights into the source of the result.  ... Continue reading

Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh. ... Continue reading