| Meta AI in everyday life: Practical or problematic? Meta is introducing Meta AI, an AI chatbot for WhatsApp, Facebook, and Instagram. What can the new feature do, how do you use it, and how can you protect yourself from data usage? Here is an overview of everything you need to know about features and data protection. ... Continue reading
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Paid Advertising Trends
We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
| 10 min |
Meta announces Llama 4: a new milestone in AI development
Meta has announced the release of its latest AI model, Llama 4, for early 2025. Find out what technical advances the further development of the model entails and what new possibilities await businesses and developers. ... Continue reading
| 01 min |
SEO trends: These trends await you in the new year!
The new year is just around the corner. This makes it all the more important to be prepared for the SEO trends that await us. In this article, we explain what will be important in 2025 and what you should pay particular attention to! ... Continue reading
| 09 min |
Link building then and now
In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links. ... Continue reading
| 04 min |
Social Media Trends – these developments should be taken into account in social media marketing!
To remain relevant in the social media landscape, companies and brands must respond flexibly to new trends and technologies. The trends for 2025 are virtual influencers, AI, social SEO and other topics. Find out more about the social media trends for 2025 here. ... Continue reading
| 10 min |
Instagram offers new insights for more reach from Reels
Instagram is testing a feature to help users understand why certain Reels perform better than others. With this feature, Instagram provides targeted insights and practical tips directly in the feed. Find out how it helps creators maximise their Reels reach. ... Continue reading
| 01 min |
SearchGPT: ChatGPT’s new search function
Artificial intelligence can now also be used for current search queries. With the SearchGPT function, OpenAI is in direct competition with search engine giants such as Google, Bing and Co. Read more about the features now available to users of the free version. ... Continue reading
| 01 min |
Google integrates Wayback Machine: Old website versions directly available in the SERPs
Google is offering a new feature that allows users to find old versions of websites directly in search results via the Wayback Machine. Find out more about how you can use this function here. ... Continue reading
| 01 min |
What does the AI search change and what remains?
In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google. ... Continue reading
| 04 min |
Google Core Update August 2024 – What website operators need to know now!
The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content. Find out more about the core update. ... Continue reading
| 02 min |
The most effective link building strategies for 2024: In-depth insights from Search Engine Journal’s SEO report
Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a ... Continue reading
| 04 min |
Visit us at the DMEXCO in Cologne!
DMEXCO is just around the corner. Our team from the fields of SEO, brand & performance marketing, content creation, content outreach, social media, tracking and analytics will be on hand to answer your questions. Are you coming over? ... Continue reading
| 01 min |
