| 09.10.2023 | 01 min |
The Google Helpful Content Update in September shows far-reaching effects on the visibility and ranking of websites in search results. The update aimed to improve the quality of search results for users by penalising websites with low-quality content and excessive advertising.
A key focus is the quality rating of content. Websites that provide content of high quality and relevance are ranked higher in search results. This reflects Google’s efforts to provide users with trustworthy information and to curb the spread of misleading or low-quality content.
Key factors (E-E-A-T) that are considered when ranking content include:
Website operators should be aware that the quality of content and the user experience are becoming increasingly important in order to be successful in search results. With this update, Google is once again setting an example for high-quality and informative content in the digital space. 💡
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh. ... Continue readingGoogle: Redesign of mobile search results!
| 03 min |
With the latest update, Google has improved its search algorithm yet again. The technology used is called BERT and is intended to ensure that the search engine understands entire sentences better in the future. Read this article to get everything you need to know about! ... Continue readingThe BERT Update – Why Google understands us even better now
| 04 min |
ChatGPT is taking the next step by integrating ads directly into the conversation. We’ll show you the opportunities and risks this new development presents and how ads impact revenue. ... Continue readingThe first ads in ChatGPT demonstrate the potential of new ad formats
| 02 min |
You want to learn more about exciting topics?
You are currently viewing a placeholder content from Hubspot Embedded Content. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from HubSpot. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
You are currently viewing a placeholder content from Hubspot Meetings. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
