More clicks and views: TikTok now allows customised thumbnails!

TikTok has introduced a new feature that allows you to upload customised thumbnails for your videos. This innovation is a significant step towards improving the platform as it gives you more control over the visual presentation of your content and can potentially increase the visibility and click-through rate of your videos.

Advantages of customised thumbnails

Custom thumbnails allow creators to select engaging and meaningful images that capture the essence of their videos. This is particularly useful for capturing viewers’ attention in the search function and on TikTok’s Discover page. A well-designed thumbnail can significantly increase click-through rates and watch time by shaping the first impression of a video.

How the new feature works

To use a customised thumbnail on TikTok, creators must first upload and edit their video. In the final step of the upload process, they can then select a specific image from the video as a thumbnail or upload a new image to serve as a preview image. This feature is similar to the already established method on platforms such as YouTube, where custom thumbnails have long been a proven means of optimising video performance.

Best practices for thumbnails

Some best practices should be followed when creating thumbnails:

1. High quality: the thumbnail should have a high resolution and good lighting to look professional and appealing.
2. Clarity and simplicity: A cluttered thumbnail can be distracting. A minimalist design with clear, focussed images is often more effective.
3. Involve users: Incorporating faces or expressive reactions can strengthen the emotional connection with the viewer.
4. Consistency: A consistent style for thumbnails can help to increase the recognition value of a profile.

Search behaviour of Generation Z

An important aspect to consider when optimising content on platforms such as TikTok is the changing search behaviour of younger generations, particularly Generation Z. Studies show that Gen Z is increasingly using social media channels such as TikTok and Instagram as their primary search engines. These platforms offer a visual and interactive search experience that eclipses more traditional search methods. Need help? Contact us 😉