Custom Instructions: Improved response quality for SEOs

19.09.202301 min

In a world where online visibility of businesses and websites is critical, there is one constant: search engine optimization (SEO) remains a key to increasing website traffic and attracting customers. And in this ever-evolving digital landscape, here’s a new one: the response quality for SEOs has been further improved with the introduction of “Custom Instructions” on ChatGPT.

Figure 1: Custom instructions, source: Aleyda LinkedIn

What are Custom Instructions?

Custom Instructions are an advanced technology implemented in ChatGPT to significantly improve the quality of responses to custom search queries. This groundbreaking feature allows SEO experts and website owners to create special extraction instructions to get accurate and relevant information from ChatGPT responses. This ensures that the content generated by ChatGPT is optimally tailored to SEO needs.

Why are Custom Instructions important for SEO?

Search engine optimization requires not only quality content, but also proper placement of keywords and information. With Custom Instructions, SEO professionals can ensure that the text generated by ChatGPT is not only informative and engaging, but also contains the relevant keywords and information in a way that is easy for search engines to understand.

How does this technology work?

It is very simple to use. SEO experts can provide specific instructions for how ChatGPT should extract information from its responses. This can include highlighting keywords, structuring text, or extracting facts and data. These instructions can be customized to meet the needs of different projects and niches. Thus, with Custom Instructions, ChatGPT’s answers should have been improved for SEOs.

Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.


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