Apple announces “Apple Intelligence”

12.06.202401 min

Apple is about to make a significant technological advance with the release of iOS 18. At the centre of these innovations is the “Apple Intelligence” initiative, which is intended to integrate generative AI functions and significantly improve the functionality of Siri and other system applications.

Cooperation with OpenAI for Apple Intelligence

The integration of OpenAI aims to bring powerful chatbots to iOS, iPadOS and macOS to improve user interactions and provide advanced AI-driven features.

New features in iOS 18

iOS 18 will introduce a variety of AI features designed to improve the user experience in various applications. Key features include:

Presentation at the WWDC 2024

The new AI functions were presented by Apple at the Worldwide Developers Conference (WWDC) 2024. Further information and insights on Apple Intelligence can be found in the Apple Newsroom.

Improved Siri as part of Apple Intelligence

One of the most anticipated changes is the improvement of Siri. By utilising generative AI, Siri is expected to provide more accurate and contextually relevant responses, making it a more robust digital assistant. This overhaul aims to make Siri competitive with other leading AI assistants by improving its understanding and execution of user commands.

Source: Apple Inc.

Privacy and security

Apple places great emphasis on privacy and security by performing much of the AI processing on the device itself, minimising the data sent to external servers. This approach is designed to protect user privacy while delivering fast AI functions.

Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.


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