eo:magazine

Images SEO – How to optimize visual website content for search engines

Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future!

Skillfully distribute content outside Germany thanks to international content marketing

Anyone who sells online quickly realizes that customers often come from abroad. Globalization is on the rise and, especially on the Internet, there are no longer any borders. Content marketing comes into play when you want to gain an international foothold and reach your potential customers in a targeted manner. In the following, we'll show you how to develop the ideal strategy and give you tips on how to get the most out of your content!

Visible and successful with the right internationalization and domain strategy

You receive more and more inquiries from potential customers from abroad who would like to purchase your products? You want to expand and make your website and its content available to a wider market? Then you should also prepare it for the international market. You need to take into account different cultural, but also technical and legal circumstances. With the help of the right internationalization and domain strategy, this is no problem - with this article, we will help you find the ideal way for you.

Successfully implement international SEO thanks to “hreflang”!

To avoid duplicate content and to tell the search engine bots in which language your website is and for which region it is intended, you need the hreflang attribute. In this guide you will learn how to use the attribute to successfully implement international SEO.

YouTube SEO – Your videos on the way to more visibility!

YouTube is now firmly established as a search engine, similar to Google and Co. For this reason, you can also perform search engine optimization on this platform. The YouTube algorithm contains certain factors that influence the visibility of individual videos. What exactly these look like and how you can influence them, you will learn below.

The 1×1 of SEO texts – Insights from practice

SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query.

Your ultimate guide to page experience update and core web vitals!

With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect!

Google Ranking Factors – Better rankings thanks to targeted SEO

There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization!

Target group analysis – How to find the right customers

A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis.

Google Reviews – How to get reviews and what they bring you!

Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews!

Snippets and Snippet Generators – How to optimize correctly!

Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here.

Crawler, Algorithm & Co. – What’s behind Google Search

Algorithm and crawler ensure that you get the right result for your search query. For this, a complex process runs in the background after the search. How exactly this works and what you always wanted to know about Google search, you can find out here!