In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here.
| 07 min |
Search engine optimization is an important area of online marketing. Many factors must be taken into account and a wide variety of data must be used in order to derive the right measures and strategies and evaluate their results. In order to be able to use and take all this data into account, SEO experts use tools that support them in their work. Find out more.
| 11 min |
Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more.
| 06 min |
Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. Get the answer how to optimize your job postings for Google search in this post.
| 08 min |
Search engine optimization (SEO) is a diverse and complex area of online marketing that has developed significantly in recent years. While the focus used to be mainly on on-page and off-page measures, technical SEO is becoming increasingly important today. Find out more here!
| 08 min |
YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works!
| 15 min |
Search engine optimization (SEO) is not an end in itself. A good SEO strategy tries to achieve certain corporate goals in interaction with the other online marketing channels. For example, new and returning users should buy products, request product demos, sign up for the company newsletter or download the latest whitepaper via organic search. Find out here how you can successfully measure your measures and performance.
| 11 min |
You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it.
| 06 min |
Product descriptions are essential - customers need information about products before they can even think about making a purchase. Depending on the complexity of the article, sometimes more, sometimes less text is needed on a product page to provide potential buyers with the most important information. Find out here in detail what you need to pay attention to.
| 07 min |
An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here!
| 05 min |
How can I make my website rank higher in Google search results? Surely you have asked yourself this question before. With a well-developed SEO strategy, however, this is not so difficult and effective in the long term. We would like to show you how you can conceptualize your own SEO strategy in just 8 steps, which is suitable for your company and your individual goals.
| 17 min |
Search engine optimization, i.e. the improvement of the website in order to achieve better rankings within Google and the like, has become fundamental when it comes to placing a page on the internet. But in order to even know which optimizations need to be carried out, an extensive analysis of your website is necessary. You can do this with the so-called SEO or website audit. We show you here how to perform this.
| 15 min |
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