Microsoft Clarity – With this analytics tool you know what your website visitors want
15.12.2020
02 min
eologyeo:newsMicrosoft Clarity – With this analytics tool you know what your website visitors want
Microsoft wants to launch its own free website analytics tool. The name of it: Microsoft Clarity. The tool is supposed to inform you or give you “clarity” about what users are doing on your website and how they interact with it. Nevertheless, the whole is of course DSGVO-compliant. So, the privacy of the visitors is not violated. This makes Microsoft Clarity a clear competitor to Google Analytics.
What Microsoft Clarity can do
Here’s what the analytics tool provides you: Engagement data, website performance and debugging information. This should make it easier for webmasters to identify optimization potential. There are three areas, or top-level functions, into which the tool is divided for this purpose:
Session replays, which shows page usage in the form of videos
Heatmaps, which show you click locations
Insights dashboard, which gives you an overview of performance and user behavior
There are also two special features that are worth highlighting:
Clarity has no traffic cap and can therefore be used by all websites free of charge.
Clarity is optimized so that it does not slow down websites.
Microsoft comments on this as follows:
“Clarity is designed to have a very low impact on page load times, so you can make sure users navigating to your site won’t have to wait for pages to load.
Additionally, we don’t place any caps on your traffic so whether you get 10 visitors per day or 1,000,000, Clarity will be able to handle your traffic with no additional cost for you.”
Microsoft
UPDATE 15.12.2020:
Microsoft now also published in a statement that Clarity will be deeply integrated into Bing Webmaster Tools. This means that you can use the new web analytics tool immediately if you are a user of the Bing Webmaster Tools dashboard. In this dashboard you will find Microsoft Clarity in a separate section as BETA version. This is how the whole thing looks like:
Microsoft Clarity as new integration for Bing Webmaster Tools
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Meta is introducing Meta AI, an AI chatbot for WhatsApp, Facebook, and Instagram. What can the new feature do, how do you use it, and how can you protect yourself from data usage? Here is an overview of everything you need to know about features and data protection. ... Continue reading
The claim that search engine optimization (SEO) is dead is a recurring theme in our industry. We have analyzed this statement and say - SEO is not dead! A detailed overview can be found here. ... Continue reading
Google's Core Update from March 2025 is complete – with significant effects on forums and community pages. Read our summary to find out what has changed and what SEOs should be aware of now. ... Continue reading