Are you looking for a tool to optimise your backlink and SEO strategy? Get to know LinkResearchTools (LRT), which offers you in-depth insights into your link profile and helps you identify harmful links and avoid potential Google penalties.
| 06 min |
The Accessibility Strengthening Act is a key element in promoting accessibility in our digital society. The regulatory framework requires all companies and the public sector to make their digital offerings accessible to everyone. Find out more here!
| 03 min |
Originally started as a pure backlink analysis tool, Ahrefs has now developed into one of the most comprehensive SEO platforms on the market. Find out more about the tool here, how you can use it for yourself and what advantages and disadvantages and usage models there are.
| 06 min |
Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance.
| 06 min |
SEO plugins make it easier for you to manage your website and support you in various tasks—from analyzing your page content to improving the URL structure. In this article, we'll introduce you to some plugins you should know about.
| 08 min |
In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals.
| 06 min |
Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company.
| 06 min |
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article.
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The digital landscape is changing rapidly and AI is playing a central role in this transformation. Especially in SEO and content creation, AI has opened up new opportunities. Find out more here.
| 11 min |
The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article.
| 03 min |
A website loading speed of 10 seconds leads to a 123% higher bounce rate on mobile phones compared to a loading speed of 1 second. This alarming figure strongly emphasizes the need for robust search engine optimization. This is where the Screaming Frog SEO Spider comes in. Learn how to use the tool here.
| 08 min |
LLocal SEO, or local search engine optimization, is an essential part of the online marketing strategy of location-based businesses or search engine listings. It describes the process of optimizing a website to rank higher in search engine results within a specific geographic area. Optimize your website now with our guide.
| 11 min |
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