Image databases are an indispensable tool in modern online marketing and web design. They offer a wide range of images that can be used for websites, blogs, social media or advertising campaigns. Find out here how to find the right images for your project.
| 06 min |
Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance.
| 06 min |
SEO plugins make it easier for you to manage your website and support you in various tasks—from analyzing your page content to improving the URL structure. In this article, we'll introduce you to some plugins you should know about.
| 08 min |
The two terms, server side tagging and server side tracking, which are often confused with each other, fulfil different functions. Server side tagging acts as an intermediary between different data sources. Unlike tracking, which focusses on direct communication between servers. Find out more about the advantages of server side tagging here.
| 06 min |
Imagine if you could not only sense the thoughts and feelings of your customers, but understand them directly in real time. In our digital world, where social media and online interactions are the bread and butter, social listening is exactly the powerful tool you need. You can find more information and tips here.
| 08 min |
In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals.
| 06 min |
In today's digital era, where every click, every search and every interaction leaves traces online, it is more important than ever to develop an awareness of your own data. Google My Activity is a powerful tool in this context. Find out more about how you can use it to manage your data.
| 05 min |
Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company.
| 06 min |
Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here.
| 08 min |
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article.
| 05 min |
The digital landscape is changing rapidly and AI is playing a central role in this transformation. Especially in SEO and content creation, AI has opened up new opportunities. Find out more here.
| 11 min |
The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article.
| 03 min |
