With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect!
| 24 min |
There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization!
| 20 min |
A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis.
| 14 min |
The whole world is smart - smart technology as well as its users - so why not use smart shopping campaigns on Google? In this post, we'll not only show you the pros and cons of this type of campaign, we'll also give you step-by-step instructions on how to create and optimize them. Click your way through!
| 17 min |
Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews!
| 18 min |
A customer journey describes the individual steps that a potential customer goes through on his journey through the internet before he finally decides to buy a product or service from a specific company. Find out how personas can help you, what touchpoints there are and what a customer journey map is here!
| 20 min |
Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here.
| 09 min |
Algorithm and crawler ensure that you get the right result for your search query. For this, a complex process runs in the background after the search. How exactly this works and what you always wanted to know about Google search, you can find out here!
| 18 min |
The website navigation is an important component that not only helps you to get structure into your page, but also increases the usability. What you have to pay attention to, how you can use it perfectly for SEO and much more, you can learn here in our eo:magazine!
| 20 min |
Global SEO helps you to your international success. What you have to do for this, how you proceed best and what specifics there are, you can learn in this article.
| 17 min |
What is a sitemap and why do you need it? There are many different types of sitemaps, but each one has a different purpose! To know what you need and when, we give you info here. Click your way in.
| 15 min |
Content is king – this rule has been in place for years. But the best content is useless if no one sees it. This is where content marketing comes into play. Learn in this article how you can be successful through a perfect symbiosis of SEO and content marketing.
| 14 min |
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