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Today, it is impossible to imagine the online marketing world without sophisticated search engine marketing. Surely you have already come across the term. But what exactly does search engine marketing mean and what does it involve? We would like to give you an insight into how you can be successful with your search engine marketing for your website.
What is search engine marketing?
How does search engine marketing work?
Why is search engine marketing so important?
What are the advantages of SEM?
Short and sweet – Conclusion
Search Engine Marketing (SEM) is an area of online marketing that includes all the measures you take to get a good ranking of your website within the search engines. SEM includes all measures that you take to get a good ranking of your website within the search engines in the SERPs. The higher and better your site ranks, the more likely it is that it can be found by potential new customers.
Search Engine Marketing includes all your activities to get your website ranked for your keywords in the paid and organic segment of the search engines. You should know that the field of search engine marketing consists of the two subareas Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
Search Engine Marketing (SEM) = Search Engine Optimization (SEO) + Search Engine Advertising (SEA)
Search engines use very complex algorithms to display the best possible results to users according to their search. As already explained, SEM consists of the two subareas SEO and SEA, which must go hand in hand for optimal search engine marketing.
Search engine optimization is the process that affects a website’s visibility in a search engine’s unpaid results – often referred to as “natural”, “organic” or “earned” results. In general, the higher up on the search results page and the more frequently your website appears in the list of search results, the more visits you can receive from search engine users.
Your SEO is again divided into two parts: The OnPage optimization and the Off-Page optimization. The areas are also often referred to as OnSite and OffSite optimization.
With the help of SEA you can place targeted ads on search engines like Google. This brings you the advantage that you are played out for certain keywords, which you specify beforehand, in the top search results under the ads.
These ads are paid, but you can act very short term. Google Ads are quickly set up and bring you within a short time already the first successes. Furthermore, your campaigns can be constantly monitored via Google Ads and you can improve them if necessary, should an ad not achieve the desired success. The marketing budget you have planned for paid ads can thus be used effectively and you always have an overview of your already used budget. There is no nasty surprise in the form of too high costs.
Especially in recent years, the importance of search engine marketing has grown. Surely you know this from your own experience: If you want to inform yourself about a product or a service, then you usually do this first on the Internet. That is exactly why it is important that a user can also find you and your products and services there.
SEM is considered one of the most effective channels in the field of online marketing, in order to use the set marketing budget purposefully and efficiently. Many companies now spend a large part of their budget on search engine marketing. On the one hand, this money is spent on experts who regularly optimize the website so that it ranks as well as possible in the generic search. On the other hand, budget is spent on placing ads in the best possible way within the framework of SEA. There are several possibilities for this:
However, all these forms of display lead to the same goal. With the help of an ad in the search engines, no matter what form of payment was selected for it, you and your website for users to place prominently in the search engine.
So that you can always be found well by users and potential new customers via search engines, it is important to drive
your search engine marketing with a mixture of SEO and SEA. This is the only way to get permanent visibility.
Search engine marketing can bring many benefits to you and your business. It is one of the most effective marketing measures in online marketing for the following reasons:
To be successful with your search engine marketing, you should carefully plan your measures for SEO and SEA. Make sure that you do not only focus on one of these areas, but that both components are in harmony with each other. With good search engine marketing, you will get a better Google ranking in the long run, can be found better by customers and potential new customers and increase the awareness of your brand and your products.
SEM is an important part of online marketing and should never be neglected by you for this very reason.
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