It is important that you keep an eye on your own backlink profile and check it regularly to prevent negative effects. As so often, the saying "prevention is better than cure" applies here. Learn more about Link Detox and what you can do for a clean link profile. ... Continue reading
| 07 min |
Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more. ... Continue reading
| 06 min |
Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. This is a feature within Google Search that aggregates job postings from various job boards, platforms, and career sites. This gives job listings the opportunity to be more visible in search results and reach potential applicants. To be listed on Google for Jobs, job ads on the website must be enriched with structured data. What benefits can staffing (also known as recruiting) gain from this? How does the implementation work? And how do you optimize your job postings for Google search? We'll get to the answers in this post. ... Continue reading
| 08 min |
Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising. ... Continue reading
| 10 min |
Brand marketing is an effective way to increase the success of your business. It doesn't matter whether you run a small or a large company. A strong brand promotes the trust and loyalty of your customers. Through the right combination of strategic planning, visual strength and authentic storytelling, you can take your brand to the next level. Let's explore together how you can best leverage brand marketing for the success of your business. ... Continue reading
| 14 min |
LinkedIn Publishing offers a great way to build your network, share expertise and increase your company's visibility on LinkedIn. Learn what's involved in this in-depth article. ... Continue reading
| 09 min |
Take your search engine optimization to the next level with storytelling. We show you how it works and what is important here! ... Continue reading
| 13 min |
Your content distribution includes all publications, as well as the promotion and processing of your content. The distribution can be done in a variety of ways and depends on your goals and your target audience. Not every medium is always suitable for your purposes. Learn more about content distribution here! ... Continue reading
| 17 min |
Want to market your business but don't know how to reach the right people? Influencer marketing could be an option for you. But what is influencer marketing and how do you get the best results? Click through our detailed article on the topic. ... Continue reading
| 11 min |
YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works! ... Continue reading
| 15 min |
Search engine optimization (SEO) is not an end in itself. A good SEO strategy tries to achieve certain corporate goals in interaction with the other online marketing channels. For example, new and returning users should buy products, request product demos, sign up for the company newsletter or download the latest whitepaper via organic search. Find out here how you can successfully measure your measures and performance. ... Continue reading
You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it. ... Continue reading
| 06 min |
