eo:magazine

AI Overviews: How Google’s AI Search Affects Your SEO Strategy

This article provides a comprehensive explanation of what AI Overviews are, how they work, and what role they play in Google SGE. Read now and pick up some useful tips.

Programming languages: The key to the digital world

Without programming languages, there would be no websites, apps, or software. But what do terms like JavaScript, Python, and Kotlin actually mean, and what are they particularly suited for? Find out which language fits your goals and how you can get started quickly!

How can thought leadership create real influence?

The definition encompasses strategic positioning that builds trust and reputation over the long term and offers an opportunity to clearly differentiate oneself from the competition and assume a distinctive role within one's own industry. Further information is available here.

Quo Vadis Search? The evolution of search behaviour in the age of AI and zero-click searches

Google is no longer the only relevant search engine; AI-based systems are changing the way we search for and find information. Read our detailed assessment now.

Brand storytelling: How emotional stories are revolutionizing branding and marketing

Brand storytelling – the art of telling compelling stories authentically – offers a unique strategy for building genuine loyalty and deeper connections. Learn more about it in this guide.

EEAT: The decisive SEO factor for visibility, trust and success

The Google concept of experience, expertise, authoritativeness and trustworthiness is not only part of Google's EEAT guidelines, but has long since become the central benchmark for evaluating websites. Learn more about the Google concept, the strategy and the measurability of EEAT.

Databases explained simply: Everything you need to know about structure, types and use

A database is a structured collection of data organized in such a way that it can be efficiently stored, managed, and retrieved. Read more about its use and advantages.

SEO Relaunch: How to relaunch your website successfully

A relaunch is a great way to breathe new life into your website and improve your visibility on search engines at the same time. We explain what an SEO relaunch is, what to look out for and why SEO must play a central role from the outset.

LinkResearchTools for backlink analysis and SEO optimisation

Are you looking for a tool to optimise your backlink and SEO strategy? Get to know LinkResearchTools (LRT), which offers you in-depth insights into your link profile and helps you identify harmful links and avoid potential Google penalties.

The Sistrix Toolbox for your online visibility

The Sistrix Toolbox is an online tool that specialises in analysing and optimising websites. Find out how you can use the SEO tool to optimise your strategy and get the most out of your website, ranking as highly as possible on Google.

The Accessibility Strengthening Act: What you should know about it!

The Accessibility Strengthening Act is a key element in promoting accessibility in our digital society. The regulatory framework requires all companies and the public sector to make their digital offerings accessible to everyone. Find out more here!

This is how you get the most out of Ahrefs as an SEO tool for your strategy

Originally started as a pure backlink analysis tool, Ahrefs has now developed into one of the most comprehensive SEO platforms on the market. Find out more about the tool here, how you can use it for yourself and what advantages and disadvantages and usage models there are.