eo:magazine

Google for Jobs – How to use the search engine for your job offers
Google for Jobs – How to use the search engine for your job offers

Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. This is a feature within Google Search that aggregates job postings from various job boards, platforms, and career sites. This gives job listings the opportunity to be more visible in search results and reach potential applicants. To be listed on Google for Jobs, job ads on the website must be enriched with structured data. What benefits can staffing (also known as recruiting) gain from this? How does the implementation work? And how do you optimize your job postings for Google search? We'll get to the answers in this post. ... Continue reading

08 min
Use native advertising as added value for your company
Use native advertising as added value for your company

Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising. ... Continue reading

10 min
Use brand marketing for the success of your business
Use brand marketing for the success of your business

Brand marketing is an effective way to increase the success of your business. It doesn't matter whether you run a small or a large company. A strong brand promotes the trust and loyalty of your customers. Through the right combination of strategic planning, visual strength and authentic storytelling, you can take your brand to the next level. Let's explore together how you can best leverage brand marketing for the success of your business. ... Continue reading

14 min
Distribute your content effectively with Content Distribution
Distribute your content effectively with Content Distribution

Your content distribution includes all publications, as well as the promotion and processing of your content. The distribution can be done in a variety of ways and depends on your goals and your target audience. Not every medium is always suitable for your purposes. Learn more about content distribution here! ... Continue reading

17 min
How to… Influencer Marketing
How to… Influencer Marketing

Want to market your business but don't know how to reach the right people? Influencer marketing could be an option for you. But what is influencer marketing and how do you get the best results? Click through our detailed article on the topic. ... Continue reading

11 min
How to use YouTube marketing wisely
How to use YouTube marketing wisely

YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works!  ... Continue reading

15 min
SEO Reporting: Successfully Measure Measures & Performance
SEO Reporting: Successfully Measure Measures & Performance

Search engine optimization (SEO) is not an end in itself. A good SEO strategy tries to achieve certain corporate goals in interaction with the other online marketing channels. For example, new and returning users should buy products, request product demos, sign up for the company newsletter or download the latest whitepaper via organic search. Find out here how you can successfully measure your measures and performance.  ... Continue reading

Content seeding
Content seeding

You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it. ... Continue reading

06 min
Use LinkedIn Ads effectively in your company
Use LinkedIn Ads effectively in your company

LinkedIn is the world's largest social professional network, which was founded in the USA in 2002. The now impressive number of 830 million users (as of May 2022) makes LinkedIn attractive for a variety of companies to recruit professionals, promote their products and use targeted advertising in B2B. LinkedIn Ads make it possible to display precisely tailored advertising on the most attractive B2B platform to one or more target groups. Thus, LinkedIn Ads are considered indispensable in the online marketing mix for B2B companies. Find out here how you should best proceed. ... Continue reading

06 min
Search Engine Marketing (SEM) made easy – what it comes down to
Search Engine Marketing (SEM) made easy – what it comes down to

Today, it is impossible to imagine the online marketing world without sophisticated search engine marketing. Surely you have already come across the term. But what exactly does search engine marketing mean and what does it involve? We would like to give you an insight into how you can be successful with your search engine marketing for your website. ... Continue reading

12 min
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