Artificial intelligence in focus – effective use in SEO & content creation

11 min

The digital landscape is changing rapidly and artificial intelligence (AI) is playing a central role in this transformation. In search engine optimization (SEO) and content creation in particular, AI has opened up new opportunities to increase efficiency and pursue innovative approaches. In this article, we look at how AI, specifically ChatGPT and similar tools, is revolutionizing the field of content creation and what best practices should be considered for use in AI SEO.

Artificial intelligence: a versatile helper in content creation

AI technologies such as ChatGPT have developed far beyond pure text production and now also include the creation of images, audio and videos. The integration of artificial intelligence (AI) into content creation and search engine optimization (SEO) is revolutionizing the way content is generated and optimized online. AI tools can help create more efficient content that is both engaging for the target audience and optimized for search engines.

The evolution of ChatGPT

ChatGPT has undergone a steady evolution since its launch. From the initial version to the current, paid version 4.0, the dynamics in AI development are evident. ChatGPT has significantly expanded its functionality with the following features.

Particularly noteworthy is the ability to create your own ChatGPTs trained for specific tasks, which enable targeted content creation.

Example of a ChatGPT4 chat

Multimodal content creation and DALL-E interface

ChatGPT’s  DALL·E interface, which allows users to create visual content such as photographs and drawings, deserves special attention. This opens up new dimensions in content creation by seamlessly integrating text and images. The ability to recognize and process images significantly expands the spectrum of content creation and encourages creative approaches. This not only supports the user experience, but can also improve visibility in search engines.

Critical mindset and quality assurance

Despite the advanced possibilities, a critical mindset is essential when using AI tools. Quality assurance of AI results plays a central role in ensuring the authenticity and relevance of content. The following areas of application in content creation and search engine optimization are conceivable:

Useful tools for AI-supported content creation and search engine optimization

ChatGPT Text-based AI A conversational AI model capable of generating human-like text.
MidjourneyImage-generating AIAn AI-based image generation tool that allows users to create visual content through textual descriptions.
JasperContent CreationAn AI-powered text content creation tool designed specifically for marketers and content creators.
Adobe FireflyCreative ToolAdobe’s AI-powered tool for creatives that offers a variety of features for creating and editing digital media.

Effective use of “ChatGPT for Sheets” for AI SEO

The integration of artificial intelligence (AI) into search engine optimization (SEO) is revolutionizing the way brands optimize their online presence. AI SEO refers to the use of AI technologies to refine and automate SEO strategies, from keyword research to content creation and user behavior analysis. This innovative approach makes it possible to gain more precise insights into users’ search intentions. By using AI in SEO, companies can improve their visibility in search results, optimize the user experience on their website and ultimately work more efficiently.

The “Chat GPT for Sheets” add-on shows how AI can support the SEO process, especially in keyword research and the creation of SEO-relevant content. The precise formulation of prompts and the selection of the right GPT version are crucial for success. Although AI provides valuable support, it should be used with caution, as it cannot replace the in-depth understanding of the customer and the subject area that is essential for keyword research.

Tips for integrating AI into the content creation and SEO process

  1. understand the possibilities and limitations of AI
    Before you integrate AI tools into your workflow, you should be aware of their possibilities and limitations. AI can help you research, create and optimize content, but it cannot replace your critical and creative skills. Use AI to increase your efficiency, but always stay in control of the creative process and your strategic direction.
  2. choose the right AI tools for your needs
    There is a wide range of AI tools that support different aspects of content creation and AI SEO. From keyword research to performance analysis – choose tools that fit your specific needs. Look for ease of use, the ability to integrate into your existing workflows and that the tools can deliver measurable improvements.
  3. use AI for data-driven decisions
    AI is particularly strong at analyzing large amounts of data and gaining valuable insights from it. Use AI tools to detect trends, better understand the behavior of your target group and adapt your content strategy accordingly. By analysing user data, you can create content that is personalized and targeted to improve engagement rates and your SEO ranking.
  4. combine AI-generated content with human review
    Even though AI can help you create drafts and generate content, it’s important that this content is reviewed by you or a team member before publishing. This ensures that the content meets your brand guidelines, comes across as authentic and is error-free. Human review also takes into account nuances and context that AI may miss.
  5. stay up to date on AI trends and developments
    The field of AI is constantly evolving, and new updates can significantly enhance the capabilities of existing tools. Keep up to date with the latest trends and developments in AI technology to ensure you are using the most powerful and effective tools in your content creation and SEO processes. This can also open up new opportunities for optimizing your strategies and workflows.


Artificial intelligence is revolutionizing content creation and SEO in many ways. From text production and image generation to the integration of plugins, AI is opening up new horizons for creativity and efficiency. However, despite all the enthusiasm for the technological possibilities, a critical mindset is crucial. Quality assurance, ethical considerations and the integration of AI to support human expertise are key to success in modern content creation and search engine optimization.


What is content creation with AI?

Content creation with AI refers to the use of artificial intelligence (AI) to create content. This can include the writing of texts, the creation of graphics or the production of videos. AI tools can help to produce content faster, generate ideas or optimize content automatically.

How can AI improve content creation?

AI can improve content creation by automating time-consuming processes, generating personalized content based on user data and increasing the quality of content through stylistic or grammatical corrections. AI tools can also help to analyze trends and identify relevant topics for target groups.

Is content created with AI unique?

Yes, content created with AI can be unique, provided the tools are used correctly. It is important to customize and review the generated content to ensure that it meets the needs of the target audience and to avoid plagiarism.

How does the use of AI in content creation affect SEO?

The use of AI in content creation can positively impact SEO by helping to produce relevant and high-quality content that is aligned with user search intent. AI can also assist with keyword and meta data optimization to improve search engine visibility.

What is AI SEO?

AI SEO refers to the use of artificial intelligence to improve and automate search engine optimization strategies. This includes analyzing data, optimizing content, improving user experience and adapting to the ever-changing algorithms of search engines.

How is AI changing SEO practice?

AI is changing SEO practice by automating analysis and optimization processes, providing deeper insights into user behavior and the ability to create personalized user experiences. AI tools can also help to adapt SEO strategies to new trends more quickly.

Can AI help with keyword research?

AI can help with keyword research by analyzing large amounts of data and identifying relevant keywords that may be overlooked manually. AI tools can also help to understand the search intent behind keywords and generate suggestions for long-tail keywords.

What role does AI play in creating SEO-optimized content?

AI plays a crucial role in creating SEO-optimized content by helping to tailor content to the needs and search intent of the target audience. AI tools can increase the relevance of content by making suggestions for topics, keywords and structures that improve search engine visibility.

Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.


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