eo:magazine

Link storytelling and search engine optimization together

Take your search engine optimization to the next level with storytelling. We show you how it works and what is important here!

How to use YouTube marketing wisely

YouTube marketing is a great way to attract more customers - but only if you do it right! Whether for product information or company presentations - with YouTube marketing you can score points all along the line. We explain to you how it works!

How to… Influencer Marketing

Want to market your business but don't know how to reach the right people? Influencer marketing could be an option for you. But what is influencer marketing and how do you get the best results? Click through our detailed article on the topic.

Content seeding

You should definitely consider content seeding as an online marketing strategy for you and your brand or company, because it makes a valuable contribution to the off-page optimization of your website. It involves strategically placing high-quality content where it will generate reach. Click here to read more about it.

Arouse interest through product descriptions – this is how it works!

Product descriptions are essential - customers need information about products before they can even think about making a purchase. Depending on the complexity of the article, sometimes more, sometimes less text is needed on a product page to provide potential buyers with the most important information. Find out here in detail what you need to pay attention to.

Overview: These online marketing tools make your business successful!

An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here!

Content optimization – 5 steps to better content

Surely you have already come across the topic of "content" several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement.

Social media marketing – how to use correctly

Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing!

The 1×1 of SEO texts – Insights from practice

SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query.

Google Ranking Factors – Better rankings thanks to targeted SEO

There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization!

Target group analysis – How to find the right customers

A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis.

Customer Journey – With persona and touchpoints to a Successful customer journey

A customer journey describes the individual steps that a potential customer goes through on his journey through the internet before he finally decides to buy a product or service from a specific company. Find out how personas can help you, what touchpoints there are and what a customer journey map is here!