Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing! ... Continue reading
06 min |
Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing! ... Continue reading
06 min |
If you are thinking about using your website content abroad sooner or later, you cannot avoid translations or even the creation of new texts. Internationalized SEO content is indispensable for opening up a new market. However, in order to become sustainably visible there and to reach your new target group, there are a few things you should know about good international content. Because not all countries are the same and not all languages are the same. We tell you what matters! ... Continue reading
17 min |
What does it look like on your website? Is it just plain text or do you also use lists, graphics, videos, etc. to loosen it up? Here you can find out what types of content there are and why you should rely on them. ... Continue reading
16 min |
To be successful on social platforms, you need more than "posting something now and then". Sophisticated content strategies that think outside the box help you to perfectly address your target audience and increase your follower count and thus your reach. Learn here how to do it best! ... Continue reading
25 min |
Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading
16 min |
SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue reading
18 min |
There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization! ... Continue reading
20 min |
A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading
14 min |
A customer journey describes the individual steps that a potential customer goes through on his journey through the internet before he finally decides to buy a product or service from a specific company. Find out how personas can help you, what touchpoints there are and what a customer journey map is here! ... Continue reading
20 min |
Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here. ... Continue reading
Content is king – this rule has been in place for years. But the best content is useless if no one sees it. This is where content marketing comes into play. Learn in this article how you can be successful through a perfect symbiosis of SEO and content marketing. ... Continue reading
14 min |
Google Alerts is a useful tool that helps you keep up to date with all the topics that interest you. Learn how to use this tool, how to use it correctly and how to get the most out of it here! ... Continue reading
12 min |