An online marketing tool is a tool that can facilitate your marketing activities and support you in their implementation. Since online marketing is very diverse, there are also a number of different tools for the individual online marketing disciplines. Learn more about the different tools here! ... Continue reading
| 05 min |
Surely you have already come across the topic of "content" several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement. ... Continue reading
| 12 min |
Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing! ... Continue reading
| 06 min |
SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue reading
| 18 min |
There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization! ... Continue reading
| 20 min |
A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading
| 14 min |
A customer journey describes the individual steps that a potential customer goes through on his journey through the internet before he finally decides to buy a product or service from a specific company. Find out how personas can help you, what touchpoints there are and what a customer journey map is here! ... Continue reading
| 20 min |
Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here. ... Continue reading
| 09 min |
Content is king – this rule has been in place for years. But the best content is useless if no one sees it. This is where content marketing comes into play. Learn in this article how you can be successful through a perfect symbiosis of SEO and content marketing. ... Continue reading
| 14 min |
Google Alerts is a useful tool that helps you keep up to date with all the topics that interest you. Learn how to use this tool, how to use it correctly and how to get the most out of it here! ... Continue reading
| 12 min |
To be successful on social platforms, you need more than "posting something now and then". Sophisticated content strategies that think outside the box help you to perfectly address your target audience and increase your follower count and thus your reach. Learn here how to do it best! ... Continue reading
| 25 min |
Keyword research is an essential part of search engine optimization. Through suitable, relevant keywords you can increase your visibility on the web. Why this is so and how you should proceed, you can read in this magazine article. ... Continue reading
| 14 min |
