Snippets are the preview of your website in the SERPs. They attract attention and lure users to your site. To stand out in the multitude of snippets, you need the perfect one! How to do that and what you should know, you will learn here.
| 09 min |
Content is king – this rule has been in place for years. But the best content is useless if no one sees it. This is where content marketing comes into play. Learn in this article how you can be successful through a perfect symbiosis of SEO and content marketing.
| 14 min |
Google Alerts is a useful tool that helps you keep up to date with all the topics that interest you. Learn how to use this tool, how to use it correctly and how to get the most out of it here!
| 12 min |
To be successful on social platforms, you need more than "posting something now and then". Sophisticated content strategies that think outside the box help you to perfectly address your target audience and increase your follower count and thus your reach. Learn here how to do it best!
| 25 min |
Keyword research is an essential part of search engine optimization. Through suitable, relevant keywords you can increase your visibility on the web. Why this is so and how you should proceed, you can read in this magazine article.
| 14 min |
What does it look like on your website? Is it just plain text or do you also use lists, graphics, videos, etc. to loosen it up? Here you can find out what types of content there are and why you should rely on them.
| 16 min |
Generating good ideas is not always easy. An important tool to get rid of tunnel vision and gain new insights are creativity techniques. Find the right method for you and/or your team, and let your imagination run wild.
| 25 min |
We like to share our knowledge! That's why we always publish whitepapers on exciting online marketing topics and make them available for free. In addition, we facilitate your daily work with useful tools, such as our browser extension or extension for Google Chrome.
| 03 min |
Websites that are made for users offer them added value, which is achieved through "high-quality content". Of course, other criteria also play a role. This time it's about content, specifically about the texts on a website. In our checklist we explain the procedure.
| 10 min |
