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Surely you have already come across the topic of “content” several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement.
What ist content?
What types of content are there?
5 steps for your content optimization
How does content optimization for voice search work?
How important is informational content for shop SEO?
Thought of everything in content optimization?
Content is the entire content of your website. First and foremost, you probably think of the texts on your site, but the term “content” encompasses much more:
Attractively designed content increases the dwell time users spend on your website. The content you choose plays a significant role in encouraging the user to interact with the page in order to get the information they want. Both points, dwell time and interaction, have a positive effect on the ranking of your website in the SERPs.
The content of your website can be divided into three different categories:
With content optimization, already existing content on your website is adapted. The goal is to improve the Google ranking and thus get more traffic and a higher conversion rate.
Voice search has become increasingly important in recent years. Voice assistants such as Siri and Alexa are now part of everyday life in many households. With voice search, the search query is generated via speech. In contrast to the familiar Google search function, voice search involves the user asking completely formulated questions and not just searching for individual keywords. Therefore, it is advisable to use so-called long-tail keywords when optimizing the content of your website. This represents a combination of several search terms and can go as far as a completely formulated question. Often the search volume for this type of keywords is lower for the time being, which is why you should not neglect them in your selection of keywords. Long-tail keywords allow you to be displayed or read aloud in voice search with targeted answers to the search query.
If you want to optimize your content for voice search, you should take into account that your textual sections are written briefly. Your chances of being displayed in voice search increase with short and concise sentences. Design your content in such a way that the user gets the most important information in the first sentence. Keep your paragraphs compact and avoid digressions. And last but not least: the spoken language is a simple language. In written language, we tend to create a lot of subordinate clauses or digress. Use a simple sentence structure when optimizing for voice search. This will make it easier for voice assistants to output your content.
The answer here is simple and clear: very important!
Often in online stores the content is designed for the search engine, but not for the user. With this strategy, however, you no longer get far to the front in the search results. To be successful with your store, you can provide the user with informational content for your products. For example, if you sell a product that requires a lot of explanation, you can create a page with application tips or instructions. This way you position yourself with your USP. You can also create additional informative content by designing FAQs about your products, your payment methods and your shipping conditions. These points are also relevant for every user of an online store.
When creating content, make sure that it is relevant to the user and easy to understand. If the user feels comfortable on your site and you gain their trust by providing them with the information they need, they will buy from you.
Once you’re done optimizing your website, you should finish by asking yourself the following questions:
If you can answer all these questions with “yes”, you are on the best way to bring your website in the Google ranking up 😊
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