eo:news

Many Google partners were unable to achieve the necessary goals to obtain the Google Premium Partner logo last year because of Corona. That's why the program was suspended indefinitely. Now it's back and the new logo is surprisingly coming even this month. All the more we are happy to announce that we will receive it again soon! You can read more about it here... ... Continue readingEnd of Corona break brings back the Google Partner!

There are two big innovations on Google's video platform YouTube: Not only are there changes to YouTube's terms of use and advertising settings, but also a brand-new advertising format! Find out what it's all about in our news. ... Continue readingThat’s what’s going on in the YouTube universe!

Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry! ... Continue readingHow FLoC is changing future marketing

Privacy First is Google's motto of the hour. The plan is therefore to move away from third-party cookies and more specifically toward data protection. Nevertheless, targeted advertising does not have to be dispensed with. We explain to you how it will work in the future! ... Continue readingThe end of personalized advertising – Google focuses on privacy

Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news! ... Continue readingBidding Update at Microsoft Advertising

Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh. ... Continue readingGoogle: Redesign of mobile search results!

The social media platform Snapchat is expanding its e-commerce functions. In the future, Bitmojis will also be able to wear branded clothing. A specially designed virtual shopping mall is to be integrated into the platform for this purpose. ... Continue readingE-commerce enhancements on Snapchat! What awaits the app users

You may already know it: Google Ads Editor - a downloadable application where you can manage your Google Ads campaigns. Advertisers often use it because they find it more efficient to manage their ads in the editor rather than through the web interface. So far so good. But now Google announced an update and this new version promises a lot! Click here to find out what. ... Continue readingWhat you should know about the new Google Ads Editor V 1.5

Microsoft wants to launch its own free website analytics tool. The name of it: Microsoft Clarity. The tool is supposed to inform you or give you “clarity” about what users are doing on your website and how they interact with it. You want to get more information? Then go along! ... Continue readingMicrosoft Clarity – With this analytics tool you know what your website visitors want

There are new fees: In the UK, Turkey and Austria, a digital tax will be due from 01.11.2020, which Google will pass on one-to-one to its Google Ads customers. Click here to find out what's behind it! ... Continue readingDigital tax: This is why Google Ads may cost more in the future

Until now, you could only manage Facebook and Instagram through Pages Manager or Creator Studio. Now, Facebook has released a Business Suite that houses both platforms and allows for centralized management. Learn all about Facebook's new magaging tool here! ... Continue readingThe new Facebook Business Suite: Manage Facebook and Instagram in one place

With the latest update, Google has improved its search algorithm yet again. The technology used is called BERT and is intended to ensure that the search engine understands entire sentences better in the future. Read this article to get everything you need to know about! ... Continue readingThe BERT Update – Why Google understands us even better now