Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
Those who belong to the top 3% of Google Partners achieve Premium status. This not only conveys a special strategic partnership between Google and the respective company, but also shows that the company is one of the leaders in its industry. In 2022, eology achieves this status again. Read everything you need to know about Google's Premium program here.
| 03 min |
Last year in March, Google announced that personalized advertising and third-party cookies would be dispensed with in the future. Then in April came the cookie alternative: FLoC – Federated Learning of Cohorts. But that is now also over! Google stops FLoC and will be oriented to Topics in the future. Find out here what this means and how the innovation will change targeting in the future!
| 05 min |
Content Creator bemängeln es schon länger: mangelnde (finanzielle) Wertschätzung ihrer Inhalte auf Instagram. Aus diesem Grund plant die Plattform nun eine kostenpflichtige Abofunktion für Influencer, um diesen ein stabiles Einkommen zu ermöglichen. Was das für Content Creator und Nutzer zukünftig bedeutet, erfährst Du hier!
| 04 min |
Three colleagues, including myself, experienced first-hand that Corona does not only bring disadvantages in 2021. Since May 2020, we have been either completely or partially in the home office - depending on the current pandemic regulations and incidence. But that can also be a distinct advantage: The "mobile working" work model introduced at eology due to the pandemic makes it possible for us to work from anywhere in the world, in principle. Here you can read our experience reports and we draw a conclusion: Is working abroad worth it?
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Not only FOCUS Growth Champion, but also Top Medium-Sized Employer and winner of the German Agency Award 2022. We are proud of our successes and show how eology achieves them!
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There is good news: Our customers confirm our excellent work in all areas in this year's customer survey. We are particularly proud that again this year over 90% of our customers say: "We are satisfied with our cooperation with you!" For all survey participants, we have now donated 400 square meters of forest to protect an animal in Canada. Which animal did our customers choose? Read in now!
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Google announced MUM back in May, but at that time the algorithm was still in the test phase. Now the technology is getting its first application: Covid vaccines. Find out everything you need to know about MUM and its first application here with us!
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For almost a year and a half, the issue of cookieless tracking has hovered like a sword of Damocles over the heads of advertisers and web publishers. Preparations for the end of third-party cookies are burning hot. But now Google is rowing back: the cookie phase-out is being postponed until mid-2023! This was originally scheduled for the end of 2022.
| 03 min |
Many Google partners were unable to achieve the necessary goals to obtain the Google Premium Partner logo last year because of Corona. That's why the program was suspended indefinitely. Now it's back and the new logo is surprisingly coming even this month. All the more we are happy to announce that we will receive it again soon! You can read more about it here...
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There are two big innovations on Google's video platform YouTube: Not only are there changes to YouTube's terms of use and advertising settings, but also a brand-new advertising format! Find out what it's all about in our news.
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Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry!
| 06 min |
Privacy First is Google's motto of the hour. The plan is therefore to move away from third-party cookies and more specifically toward data protection. Nevertheless, targeted advertising does not have to be dispensed with. We explain to you how it will work in the future!
| 04 min |
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