eo:news

eology on workation!

Three colleagues, including myself, experienced first-hand that Corona does not only bring disadvantages in 2021. Since May 2020, we have been either completely or partially in the home office - depending on the current pandemic regulations and incidence. But that can also be a distinct advantage: The "mobile working" work model introduced at eology due to the pandemic makes it possible for us to work from anywhere in the world, in principle. Here you can read our experience reports and we draw a conclusion: Is working abroad worth it?

Two more awards for eology

Not only FOCUS Growth Champion, but also Top Medium-Sized Employer and winner of the German Agency Award 2022. We are proud of our successes and show how eology achieves them!

Good News: Over 90% of our customers are satisfied

There is good news: Our customers confirm our excellent work in all areas in this year's customer survey. We are particularly proud that again this year over 90% of our customers say: "We are satisfied with our cooperation with you!" For all survey participants, we have now donated 400 square meters of forest to protect an animal in Canada. Which animal did our customers choose? Read in now!

MUM in action: What Google’s new algorithm can do

Google announced MUM back in May, but at that time the algorithm was still in the test phase. Now the technology is getting its first application: Covid vaccines. Find out everything you need to know about MUM and its first application here with us!

Google: No cookie phase-out for the time being?

For almost a year and a half, the issue of cookieless tracking has hovered like a sword of Damocles over the heads of advertisers and web publishers. Preparations for the end of third-party cookies are burning hot. But now Google is rowing back: the cookie phase-out is being postponed until mid-2023! This was originally scheduled for the end of 2022.

End of Corona break brings back the Google Partner!

Many Google partners were unable to achieve the necessary goals to obtain the Google Premium Partner logo last year because of Corona. That's why the program was suspended indefinitely. Now it's back and the new logo is surprisingly coming even this month. All the more we are happy to announce that we will receive it again soon! You can read more about it here...

That’s what’s going on in the YouTube universe!

There are two big innovations on Google's video platform YouTube: Not only are there changes to YouTube's terms of use and advertising settings, but also a brand-new advertising format! Find out what it's all about in our news.

How FLoC is changing future marketing

Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry!

The end of personalized advertising – Google focuses on privacy

Privacy First is Google's motto of the hour. The plan is therefore to move away from third-party cookies and more specifically toward data protection. Nevertheless, targeted advertising does not have to be dispensed with. We explain to you how it will work in the future!

Bidding Update at Microsoft Advertising

Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news!

Google: Redesign of mobile search results!

Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh.

E-commerce enhancements on Snapchat! What awaits the app users

The social media platform Snapchat is expanding its e-commerce functions. In the future, Bitmojis will also be able to wear branded clothing. A specially designed virtual shopping mall is to be integrated into the platform for this purpose.